This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed "Save Point." The venture marks a strategic step into the world of interactive entertainment, aiming to harness the enthusiasm of gamers and the reach of online creators to generate vital support for children in need. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. "We wanted a platform that resonated with gamers, both as partners and as individual donors," Baxter explained. "Not everyone can commit to a marathon or a long‑distance bike ride, so an event like this offers a more inclusive way for people to get involved and demonstrate the impact that a different type of supporter can have." To bring the idea to life, Save the Children has teamed up with well‑known online content creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier this year.
The collaboration is designed to showcase how influential digital personalities can mobilise their audiences for a cause, turning viewership into tangible donations. Baxter emphasized that the partnership is only the beginning of a longer‑term strategy to nurture relationships with gamers, streamers, and the broader gaming ecosystem. "Our goal is to reach a larger segment of this community, informing them about the critical work we do and why it matters," she said.
"If we walk away from Save Point with a fresh cohort of supporters who are eager to game for us again, that would be a massive win." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter highlighted the learning potential embedded in the event. "We’ll be gathering feedback in real time, which will be priceless for shaping bigger, more ambitious gaming events in the future," she noted.
"Each insight will help us refine the format, improve engagement tactics, and ultimately amplify the impact of subsequent campaigns." Describing gamers and streamers as "unsung heroes of fundraising," Baxter pointed out that the gaming world is setting a fresh, innovative standard for charitable giving. She observed, "There’s a shared understanding among game lovers that we are a community driven by stories, imagination, and the desire to escape into new realms through play.
When we channel that passion toward real‑world change, we illustrate just how powerful and influential the gaming community can be." Save Point is a key component of Save the Children’s broader "The One Delivery That Matters" campaign, slated to launch in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential supplies that millions of children will rely on this Christmas—food, medicine, warm clothing, and safe shelter. As Baxter put it, "Anything you can imagine being delivered to your doorstep with a tap of a screen could be a lifesaver for a child in need. This season, they aren’t waiting for toys; they’re waiting for deliveries that will protect their health and future." The event is scheduled for December 5‑6, 2026, and will feature a series of live streams where participants can set up their own fundraising channels, engage with viewers, and compete in gaming challenges that encourage donations.
Those interested in joining can register their interest through the provided link, which will also supply guidance on how to set up a successful fundraising livestream. Beyond the immediate fundraising goals, Save Point aims to foster a sense of community among participants, encouraging them to share strategies, celebrate milestones, and build lasting relationships with the charity. By integrating interactive elements such as leaderboards, donation milestones, and exclusive in‑game rewards, the event seeks to keep audiences engaged throughout the two‑day window. In addition to the primary stream, Save the Children plans to host supplementary content, including behind‑the‑scenes interviews with developers, panel discussions on the role of gaming in philanthropy, and tutorials on effective live‑stream fundraising techniques.
These components are designed to educate both seasoned streamers and newcomers on how to maximize their impact. The partnership with TheKapFantastic is expected to draw his substantial follower base into the cause, leveraging his credibility and entertainment value to inspire viewers to contribute.
Earlier this year, his fundraising efforts demonstrated the potential of such collaborations, and Save Point aims to build on that momentum. Looking ahead, Baxter expressed optimism that the insights gained from Save Point will inform a series of future events, potentially expanding to include e‑sports tournaments, collaborative charity raids in popular online games, and cross‑platform campaigns that unite gamers across consoles, PCs, and mobile devices. Ultimately, Save Point represents a bold experiment in merging charitable objectives with the dynamic, immersive world of gaming. By offering an accessible, entertaining avenue for supporters to give, Save the Children hopes to not only raise essential funds for children facing hardship this holiday season but also to cement a lasting partnership with a community that is increasingly recognized for its capacity to drive meaningful social change.