This holiday season, Save the Children is set to debut its very first gaming‑focused fundraiser, a live‑streamed event titled Save Point. The initiative, scheduled for December 5‑6, 2026, aims to merge the excitement of video games with the power of charitable giving, offering a fresh avenue for supporters to contribute to the organization’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted to create a platform where gamers, streamers, and their audiences could rally around a cause that matters to us all," she said. "Traditional fundraisers like marathons are fantastic, but they aren’t accessible to everyone. By designing an event that lives online, we open the door for a far wider range of participants, from casual players to professional e‑sports athletes." The event will feature a partnership with popular online creator and streamer TheKapFantastic, who has already demonstrated a knack for fundraising by raising more than £5,000 for Save the Children earlier this year.
Baxter emphasized that this collaboration is just the beginning of a longer‑term strategy to cultivate relationships with gamers and content creators. "Our hope is that after Save Point we’ll have a growing network of gaming‑savvy supporters who understand our work and are eager to champion it in future campaigns," she explained. Baxter also highlighted the learning potential embedded in the venture.
As Save the Children’s first foray into a gaming‑centric fundraiser, the organization expects to gather valuable feedback that will inform larger, more ambitious events in the years to come. "Every insight we collect—from viewer engagement metrics to donation patterns—will help us refine the format, making each subsequent event more impactful than the last," she noted. Describing gamers and streamers as "the unsung heroes of fundraising," Baxter praised the gaming sector for setting a "new, innovative standard" in charitable support.
She pointed out that many gamers share a love for storytelling, imagination, and immersive worlds, values that translate well into real‑world impact when channeled toward humanitarian goals. "When we turn our passion for play into a catalyst for lasting change, we showcase just how powerful the gaming community can be," she asserted. Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign shines a light on the stark reality that, for millions of children worldwide, the most crucial gifts this Christmas will not be toys or sweets, but essential supplies such as nutritious food, lifesaving medicine, warm clothing, and safe shelter.
Baxter underscored this point, stating, "Anything you can order with a tap of a screen can be delivered to your door, but for many children this season, the deliveries they need are the ones that protect their lives and preserve their childhoods." The Save Point event will run over two days, featuring live gameplay streams, interactive challenges, and donation milestones that unlock special in‑game rewards for participants. Viewers will be able to contribute directly through integrated donation links, and a portion of any revenue generated from in‑game purchases during the event will be earmarked for the charity’s emergency relief efforts. To join the cause, individuals can register their interest via the Save Point sign‑up page. Once registered, participants will receive a comprehensive guide on setting up their own fundraising livestream, including tips on audience engagement, technical setup, and best practices for maximizing donations.
The guide also offers suggestions for collaborative events, such as co‑streaming with other creators or organizing community tournaments, to amplify reach and impact. Beyond the immediate fundraising goals, Save Point is designed to foster a lasting sense of community among gamers who care about humanitarian issues. By providing a platform where entertainment and empathy intersect, the charity hopes to inspire a new generation of supporters who view gaming not just as a pastime, but as a vehicle for social good. "If we walk away from this event with a crew of new allies who want to game for us again, that will be a massive success," Baxter affirmed.
In summary, Save Point represents a pioneering step for Save the Children, blending the digital allure of gaming with the urgent need for humanitarian aid. It offers an accessible, engaging, and innovative way for individuals across the globe to contribute to a cause that saves lives and safeguards childhoods during the most vulnerable time of the year. The charity invites anyone with a love for games and a desire to make a difference to join the movement, register their interest, and become part of a transformative fundraising experience.