This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising campaign, aptly titled Save Point. The initiative, which will run over two days in early December, is designed to tap into the enthusiasm and reach of the video‑game community while raising vital funds for children in need.
Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with gamers. "Save Point was born out of a wider desire to engage more with the gaming community," she explained. "We wanted an event that would be as inclusive and accessible as possible, offering a way for people who might not be able to run a marathon or climb a mountain to still make a tangible impact." Unlike traditional endurance challenges, a gaming marathon can be joined from a living room, a bedroom, or a dormitory, making it an ideal platform for a diverse audience.
Baxter emphasized that the event opens doors for both brand partnerships and individual supporters: "Save Point allows us to engage more with the gaming community, both from a partnership and individual supporter perspective. Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do." To give the fundraiser a high‑profile boost, Save the Children has teamed up with popular online creator and streamer TheKapFantastic. The influencer previously helped the charity raise more than £5,000 earlier in the year, demonstrating the fundraising power of a dedicated fan base. Baxter expressed optimism that the collaboration would be just the beginning of a longer‑term relationship with gamers and streamers.
"It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a maiden venture for the organization, Baxter highlighted the learning aspect of the event.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she noted. The charity hopes to refine its approach based on participant insights, technical challenges, and donation trends, paving the way for larger, more ambitious campaigns in the future. Baxter also praised gamers and streamers as "unsung heroes of fundraising," pointing out that the gaming world is beginning to set a new, innovative standard for charitable support.
"There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she remarked. Save Point forms part of a broader campaign titled "The One Delivery That Matters," slated to launch in November 2026.
The campaign seeks to shift public attention from material gifts to essential supplies that children in crisis desperately need during the festive period. Baxter underscored the stark contrast between typical holiday shopping and the urgent deliveries required by vulnerable youngsters: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she said.
"But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The charity’s messaging stresses that while many families anticipate presents, countless children are instead hoping for food, medicine, warm clothing, and a safe place to sleep. By framing these necessities as "deliveries" that can be facilitated through digital engagement, Save the Children hopes to inspire a sense of immediacy and personal responsibility among gamers.
Save Point is scheduled for December 5‑6, 2026. Participants can sign up through a dedicated registration portal, where they will receive guidance on setting up a livestream, integrating donation widgets, and promoting their streams across social media.
The charity will provide promotional assets, tips for engaging viewers, and real‑time donation tracking to keep participants motivated throughout the marathon. Beyond the immediate fundraising goal, the event aims to build a sustainable network of gaming‑affiliated advocates who will continue to champion the charity’s mission long after the livestream ends. By offering a platform where entertainment meets empathy, Save the Children hopes to illustrate that the gaming community can be a powerful catalyst for social good, turning hours of play into hours of impact for children worldwide. In summary, Save Point represents an innovative fusion of digital culture and humanitarian aid.
It leverages the accessibility of online streaming, the passion of gamers, and the generosity of viewers to deliver life‑saving resources to children who need them most during the holiday season. The initiative not only raises funds but also educates a new audience about the pressing challenges faced by children globally, fostering a lasting connection between the gaming world and charitable action.