This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising campaign, a live‑streamed event dubbed "Save Point." The initiative, scheduled for December 5‑6, 2026, is designed to merge the excitement of video games with the power of charitable giving, offering a fresh avenue for supporters to contribute during the festive period. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point was born out of a wider desire to engage more with the gaming community," she explained. "We wanted a platform where both partners and individual gamers could get involved in a way that felt natural to them.
Not everyone can run a marathon or climb a mountain, but a gaming marathon is far more accessible, allowing us to showcase the impact that a different type of supporter can have." To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise over £5,000 for the charity earlier in the year. This partnership underscores the organization’s strategy of collaborating with influential voices within the gaming world to amplify its message and broaden its donor base.
Baxter emphasized that the charity hopes the relationship with gamers and streamers will extend well beyond the two‑day event. "It would be incredible to reach more people in this community with information about the work we do and why it matters," she said.
"I’ll consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." She also highlighted the learning potential embedded in the initiative. "There are a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. The charity plans to use insights from participant surveys, viewership analytics, and donation patterns to refine future campaigns, aiming for ever‑greater reach and impact. Baxter described gamers and streamers as "unsung heroes of fundraising," pointing out that the gaming space is "setting a new, innovative standard" for charitable support.
She elaborated on the cultural traits that make gamers uniquely suited to this kind of activism: "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point is a key component of Save the Children’s broader campaign titled "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift public attention from traditional holiday gifts to the essential items that many children will need to survive the winter months—food, medicine, warm clothing, and safe shelter.
Baxter summed up the message succinctly: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods." The event will run over two days, featuring a lineup of live streams, gaming challenges, and interactive donation milestones. Participants can sign up through a dedicated registration page, where they will receive guidance on setting up their own fundraising livestreams, tips for engaging viewers, and resources to promote the cause across social media platforms. The charity will also provide branded overlays, donation trackers, and shout‑out scripts to help streamers maximize both entertainment value and fundraising potential.
In addition to the main streaming schedule, Save Point will incorporate special segments highlighting stories from children who have directly benefited from the organization’s work. These narratives aim to create an emotional bridge between viewers and the real‑world impact of their contributions, reinforcing the idea that each donation—no matter how small—helps deliver life‑saving aid to those in need.
The partnership with TheKapFantastic will include exclusive in‑game events, such as limited‑time challenges and reward drops that unlock when donation thresholds are met. This gamified approach is intended to keep audiences engaged and encourage repeat viewership throughout the 48‑hour window. Looking ahead, Baxter expressed optimism that Save Point could become an annual fixture in the charity’s fundraising calendar.
"If this pilot proves successful, we envision scaling up, inviting more creators, exploring new game genres, and perhaps even developing a custom mini‑game that puts players directly in the shoes of a child receiving aid," she said. "The ultimate goal is to turn the passion and creativity of the gaming community into a sustainable engine for social good." Save Point represents a strategic pivot for Save the Children, embracing digital culture to reach younger donors and tech‑savvy audiences who might not respond to traditional campaigns. By leveraging the immersive nature of gaming and the communal spirit of live streaming, the charity hopes to create a new template for charitable events—one that blends entertainment, education, and empathy into a single, powerful experience.
For anyone interested in joining the cause, registration is open now. Participants can sign up via the provided link, receive a starter kit with technical instructions, and begin planning their own fundraising streams.
Whether you’re a seasoned streamer with a large following or a casual gamer looking to make a difference, Save Point offers a welcoming platform to turn playtime into purposeful action. In summary, Save the Children’s Save Point aims to harness the energy of the gaming world to deliver essential supplies to children in need this Christmas. By partnering with influential creators, offering clear guidance for fundraisers, and focusing on storytelling that highlights the impact of donations, the charity hopes to set a new benchmark for how digital entertainment can drive real‑world change.