This holiday season, Save the Children is set to roll out its very first gaming‑centric and live‑streaming fundraiser, an initiative dubbed Save Point. The concept emerged from a broader ambition to deepen the organisation’s connection with the gaming community, a sector that has shown growing enthusiasm for philanthropy. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that Save Point was "born from a wider desire to engage more with the gaming community." She highlighted that the event offers a new avenue for both corporate partners and individual gamers to support the charity.
"Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter explained. The charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year. This partnership underscores the potential of influencer‑driven campaigns to mobilise audiences and generate tangible donations. Looking beyond the immediate fundraiser, Baxter emphasised the charity’s intention to nurture ongoing relationships with gamers and streamers.
"It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a first‑time venture for the organisation, Baxter sees it as a valuable learning experience. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she noted. Describing gamers and streamers as the "unsung heroes of fundraising," Baxter pointed out that the gaming sector is "setting a new, innovative standard" for charitable support. She elaborated on the cultural traits that make gamers effective advocates for change: "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point forms part of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026. This campaign seeks to draw attention to the fact that, for millions of children around the globe, the most vital gifts this Christmas will not be toys but essential supplies such as food, medicine, warm clothing, and safe shelter. Baxter summed up the campaign’s message: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026.
Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream. By leveraging the interactive nature of gaming and the reach of live streaming platforms, Save the Children hopes to tap into a demographic that is both passionate about play and eager to make a difference. Beyond the immediate fundraising goal, the initiative aims to foster a lasting community of gaming‑focused philanthropists. The charity plans to analyse data from the event—such as viewer numbers, donation amounts, and participant feedback—to refine future campaigns.
This iterative approach mirrors the agile development cycles familiar to game creators, allowing the organisation to adapt quickly and scale successful strategies. In addition to direct donations, Save Point will feature educational segments where streamers discuss the specific challenges faced by children in crisis zones, linking the virtual experience to real‑world impact. By weaving storytelling into the gameplay and broadcast, the event aspires to create an emotional connection that motivates viewers to contribute not only financially but also by spreading awareness. The collaboration with TheKapFantastic exemplifies how individual creators can act as ambassadors for charitable causes.
Having already demonstrated fundraising prowess, the streamer will bring his audience into the fold, offering incentives such as exclusive in‑game items or shout‑outs for donors. This gamified incentive structure is designed to boost engagement and encourage repeat participation.
Overall, Save Point represents a strategic pivot for Save the Children, embracing contemporary digital culture to amplify its mission. By aligning the charity’s objectives with the values of the gaming community—creativity, collaboration, and a love for immersive narratives—the organisation hopes to set a precedent for how nonprofits can harness emerging media to drive meaningful change.