This holiday season, Save the Children is set to roll out its very first game‑focused and live‑streaming fundraising event, aptly named Save Point. The initiative, which will run over two days on December 5‑6, 2026, is designed to tap into the vibrant world of video games and online streaming as a new avenue for raising vital resources for children in need. Fiona Baxter, the senior fundraising manager at Save the Children, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted to create something that resonated with gamers and streamers, not just as occasional donors but as partners in a shared mission,” Baxter explained.
“The idea was to build a bridge between our humanitarian work and the people who spend hours exploring virtual worlds, because they already understand the power of storytelling and community.” According to Baxter, the event offers a more inclusive alternative to traditional physical challenges like marathons. “Not everyone can run a marathon, but almost anyone can log into a game or start a livestream,” she said. “Save Point gives us the chance to showcase how a different type of supporter—someone who loves to play and share their experience online—can make a tangible impact.” The charity has teamed up with popular content creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year. This partnership exemplifies the organization’s strategy of collaborating with influencers who have authentic connections to their audiences.
Baxter emphasized that the goal extends beyond a single event; the charity hopes to cultivate lasting relationships with gamers and streamers. “If we can walk away with a new crew of supporters who are excited to game for us again, that would be a massive win,” she said. “We want to keep the conversation going and bring more people into our community, showing them why our work matters.” Baxter also highlighted the learning component of Save Point.
As the charity’s first foray into a gaming‑centric fundraiser, the feedback gathered will be crucial for refining future events. “We’ll be listening closely to what works and what doesn’t, using those insights to design even bigger and better gaming campaigns in the years ahead,” she noted. She described gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming arena is "setting a new, innovative standard" for charitable support. “There’s a shared understanding among gamers that we love stories, imagination, and escaping into new worlds through play,” Baxter said.
“When we channel that passion into real‑world change, we demonstrate just how powerful the gaming community can be.” Save Point forms part of Save the Children’s broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to shift the focus of the holiday season from material gifts to essential deliveries—food, medicine, warm clothing, and safe shelter—for millions of children who will spend Christmas awaiting life‑saving aid rather than presents. Baxter illustrated the contrast with a striking metaphor: “Anything you can imagine being delivered to your door with a tap of a screen—whether it’s a new game or a pair of shoes—can be a reality for us.
But for the children we’re supporting this Christmas, it’s not toys they need; it’s the deliveries that will protect their childhoods and save their lives.” Participants interested in joining Save Point can register their interest through the charity’s website, where they will receive guidance on setting up a fundraising livestream. The organization encourages both seasoned streamers and newcomers to get involved, emphasizing that every broadcast, donation, and shared story contributes to the larger goal of delivering critical supplies to vulnerable children worldwide.
In summary, Save Point represents a pioneering step for Save the Children, merging the excitement of gaming with the urgency of humanitarian aid. By leveraging the reach and enthusiasm of the gaming community, the charity hopes to create a sustainable model for future fundraisers, turning virtual victories into real‑world relief for children in crisis.
The event not only aims to raise funds but also to inspire a new generation of donors who see gaming as a platform for positive social impact.