This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a two‑day event titled Save Point. The campaign, scheduled for December 5‑6, 2026, merges the excitement of video games with the power of live streaming to rally support for children in need. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective," Baxter explained.
She highlighted that traditional charity challenges—like marathon runs—aren’t accessible to everyone, and a gaming‑centric fundraiser offers a more inclusive avenue for participation. By tapping into the enthusiasm of gamers, the charity hopes to showcase how a different type of supporter can make a tangible impact.
The event is being powered in part by a collaboration with popular online creator and streamer TheKapFantastic, who previously raised over £5,000 for Save the Children earlier in the year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers, influencers, and content creators beyond the immediate fundraiser. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because this is Save the Children’s first foray into a gaming‑driven fundraiser, the organization anticipates a steep learning curve. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter added.
The insights gathered will inform future campaigns, potentially expanding the scope, duration, and prize structures to attract even larger audiences. Baxter described gamers and streamers as the "unsung heroes of fundraising," noting that the gaming space is "setting a new, innovative standard" for charitable support.
She pointed out that many gamers share a love of narrative, imagination, and escapism, which can be redirected toward real‑world change. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said. Save Point is a key component of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to shift the focus of the holiday season from consumer gifts to essential deliveries for children facing hardship. While many families anticipate toys and treats, millions of youngsters are instead waiting for life‑saving supplies such as nutritious food, medicine, warm clothing, and safe shelter.
Baxter underscored this contrast: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." During the two‑day Save Point window, participants can register to host their own fundraising livestreams, join collaborative gaming marathons, or simply donate while watching their favorite creators play. The platform will feature a leaderboard that tracks total funds raised, encouraging friendly competition among streamers and their audiences.
In addition, special in‑game items and digital badges will be unlocked as milestones are reached, providing visual recognition for donors and participants alike. To join the initiative, interested individuals can sign up through the Save Point registration page, where they will receive guidance on setting up a livestream, best practices for engaging viewers, and tips for maximizing donation flow. The charity will also supply promotional assets, such as banners, overlays, and pre‑written donation prompts, to help streamers maintain a professional and compelling broadcast.
Beyond the immediate fundraising goal, Save Point seeks to foster a lasting community of gaming‑aligned philanthropists. By creating a positive experience that blends entertainment with altruism, the charity hopes to convert casual participants into long‑term advocates who will champion future campaigns, volunteer their time, or even develop original charity‑focused gaming content. In summary, Save Point represents an innovative blend of digital culture and humanitarian aid.
It leverages the reach of live streaming, the passion of the gaming audience, and the credibility of established creators to deliver essential resources to children who need them most during the holiday season. As the event approaches, Save the Children invites gamers, streamers, and supporters from all walks of life to unite under a common purpose: turning play into profound, life‑changing impact.