This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed "Save Point." The concept emerged from a broader ambition to deepen the organization’s connection with the global gaming community, according to Fiona Baxter, the charity’s senior fundraising manager, who spoke with GamesIndustry.biz about the project’s origins and goals. Baxter explained that Save Point was "born from a wider desire to engage more with the gaming community," a demographic that she believes offers a uniquely accessible avenue for charitable participation.
"Not everyone can run a marathon or climb a mountain; an event like this lowers the barrier to entry and lets us showcase what a different type of supporter can achieve," she said. By leveraging the interactive nature of video games and the reach of live streaming platforms, the charity hopes to attract both individual gamers and larger brand partners who share a passion for social impact. To give the event a strong start, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously raised more than £5,000 for the organization earlier in the year.
Baxter highlighted that this partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers, influencers, and content creators beyond the two‑day window of the fundraiser. "It would be incredible to reach more people in this community with information about the work we do and why it matters," she remarked. "I’ll consider the event a huge success if we walk away with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a first‑time venture for the charity, Baxter emphasized the learning potential embedded in the initiative. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she said. The insights gathered will inform future campaigns, potentially expanding the scope of gaming‑based philanthropy and refining the ways in which donors can interact with charitable causes in real time. Baxter described gamers and streamers as "unsung heroes of fundraising," noting that the gaming sector is "setting a new, innovative standard" for how charitable causes can be supported.
She pointed out that many gamers are drawn to storytelling, imagination, and the escapism that video games provide. "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said.
Save Point forms part of the larger "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to shift public attention from the typical holiday gift‑giving narrative to the urgent needs of children who are awaiting essential supplies this Christmas—food, medicine, warm clothing, and safe shelter—rather than toys and sweets. "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," Baxter noted, drawing a parallel between the convenience of modern e‑commerce and the dire reality faced by millions of children. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026.
During those two days, participants will be able to register, set up their own fundraising livestreams, and engage their audiences in real time. The charity will provide resources and guidance on how to maximize donations, incorporate storytelling about their work, and keep viewers entertained throughout the broadcast. Interested individuals can sign up through a dedicated registration link, which will also supply information on technical setup, promotional tips, and best practices for engaging with both gaming and charitable audiences.
Beyond the immediate fundraising goal, Save Point is designed to create a lasting community of gamers who feel a personal connection to Save the Children’s mission. By offering a platform where entertainment and empathy intersect, the charity hopes to inspire ongoing advocacy, volunteerism, and financial support from a demographic that is often under‑utilized in traditional nonprofit outreach. The event also serves as a proof of concept for future collaborations between the nonprofit sector and the rapidly expanding world of interactive entertainment. In summary, Save the Children’s inaugural gaming and streaming fundraiser, Save Point, represents a bold experiment in merging digital culture with humanitarian aid.
With the backing of influential creators like TheKapFantastic, a clear strategic vision from senior staff, and a heartfelt appeal to the values that drive gamers worldwide, the organization aims to not only raise vital funds for children in need this Christmas but also to lay the groundwork for a new era of charitable engagement. The success of this initiative could signal a shift in how nonprofits think about donor participation, making charitable giving as engaging and accessible as pressing a button on a controller. For those eager to join the cause, registration is now open.
By signing up, participants will receive step‑by‑step instructions on launching a fundraising livestream, tips for promoting their stream, and insights into how their contributions will directly support the delivery of life‑saving supplies to children across the globe during the holiday season.