This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an initiative dubbed Save Point. The event, scheduled for December 5‑6, 2026, is designed to tap into the enthusiasm of gamers and streamers, offering a novel way for supporters to contribute to the organization’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as occasional donors but as partners and active participants,” she said. “Not everyone can commit to a marathon or a long‑distance bike ride, so a gaming marathon is a far more inclusive option that showcases how different kinds of supporters can make a real impact.” The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This partnership underscores the organization’s strategy of leveraging established personalities within the gaming world to amplify its message and broaden its donor base.
Baxter emphasized that Save Point is only the beginning of a longer‑term effort to nurture relationships with gamers and content creators. “If we can introduce more people in this vibrant community to the work we do and why it matters, we’ll have taken a big step forward,” she explained.
“A successful outcome for us would be walking away with a fresh cohort of supporters who are eager to game for our cause again, based on the experience they have with Save Point.” She also highlighted the learning potential of the event. “Because this is our first foray into a gaming‑centric fundraiser, the feedback we gather will be priceless. It will help us refine the format and scale up future events, making them even more effective year after year.” Describing gamers and streamers as the "unsung heroes of fundraising," Baxter noted that the gaming sector is setting a "new, innovative standard" for charitable support. She pointed out that many gamers share a love for storytelling, imagination, and immersive worlds, and that this passion can be redirected toward tangible, real‑world change.
"By converting our enthusiasm for play into a catalyst for lasting impact, we’re proving just how powerful the gaming community can be," she said. Save Point is integrated into Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift public attention toward the fact that, for millions of children worldwide, the most vital gifts this Christmas are not toys but essential supplies—food, medicine, warm clothing, and safe shelter. Baxter remarked, "In the digital age, we can order almost anything with a tap of a screen.
Yet for countless children this holiday season, the deliveries they need are life‑saving essentials, not playthings." The event will be hosted online, allowing participants from around the globe to join a 48‑hour streaming marathon. Gamers can set up personal fundraising pages, encourage viewers to donate, and compete in challenges that keep the audience engaged. TheKapFantastic will lead the broadcast, providing commentary, interacting with chat, and highlighting the stories of children who benefit from the donations. To take part, interested individuals can register through a dedicated portal.
Once signed up, they will receive guidance on how to set up a livestream, integrate donation links, and promote their participation across social media platforms. The charity will also supply promotional assets, such as banners and video clips, to help streamers create compelling content that resonates with their audiences. Beyond the immediate fundraising goal, Save Point seeks to foster a sense of community among participants. By sharing experiences, tips, and success stories, gamers can build a supportive network that continues to champion charitable causes long after the event concludes.
Baxter envisions this network evolving into a recurring “gaming for good” circuit, where each new campaign benefits from the momentum generated by previous ones. The charity is also planning post‑event analytics to measure impact. Metrics will include total funds raised, number of participants, viewer counts, and engagement rates.
These insights will inform future collaborations with the gaming sector, ensuring that each subsequent event is more polished, inclusive, and effective. In summary, Save Point represents a strategic pivot for Save the Children, embracing the digital playground of gaming to reach a wider, more diverse audience. By aligning the charity’s humanitarian objectives with the passions of gamers and streamers, the organization hopes to deliver critical supplies to children in need while simultaneously establishing a sustainable, innovative fundraising model for the years ahead. If you wish to join the cause, you can register your interest now and receive detailed instructions on how to launch your own fundraising livestream during Save Point.
Together, the gaming community can turn play into purpose, delivering hope and essential resources to children who need them most this Christmas.