This holiday season, Save the Children is set to roll out its very first gaming‑focused and streaming‑driven fundraiser, a campaign dubbed Save Point. The initiative marks a significant step for the organization as it seeks to tap into the vibrant world of video games and online content creation to raise both awareness and funds for children in need.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “Save Point was born out of a genuine desire to interact more closely with gamers and streamers,” she explained.
“We wanted to create an event that feels natural for this audience, one that aligns with their interests and habits while still delivering a powerful charitable impact.” According to Baxter, the event offers a more inclusive alternative to traditional physical challenges such as marathon runs, which can be prohibitive for many supporters. “Not everyone can train for a marathon, but almost anyone can sit down in front of a computer or console and play a game,” she said. “By designing a fundraiser that revolves around gaming, we open the door for a wider range of participants, from casual players to hardcore enthusiasts, to contribute in a way that feels authentic to them.” The charity has teamed up with popular online creator and streamer TheKapFantastic, a figure who already has a proven track record of supporting Save the Children.
Earlier in the year, TheKapFantastic’s channel raised more than £5,000 for the organization, demonstrating the potential of influencer‑driven philanthropy. Baxter highlighted that this partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers, streamers, and their audiences. “After Save Point concludes, we hope to keep building on the momentum and continue collaborating with creators who share our values,” Baxter said.
“If we can introduce more people in the gaming space to the work we do and why it matters, that will be a major win. I’ll consider the event a success if it leaves us with a fresh cohort of supporters who are eager to game for our cause again, based on the experience they had with us.” Baxter also emphasized the learning component of the event.
Because this is the charity’s first foray into a gaming‑centric fundraiser, the feedback gathered will be crucial for refining future initiatives. “There are countless learning opportunities embedded in Save Point,” she noted.
“The insights we collect—from technical logistics to audience engagement—will help us design larger, more ambitious gaming events in the years to come.” She went on to describe gamers and streamers as “the unsung heroes of fundraising,” praising the sector for setting a new, innovative standard in charitable support. “There’s a shared understanding among game lovers that we’re a community driven by stories, imagination, and the desire to escape into new worlds through play,” Baxter observed.
“When we channel that passion into real‑world impact, we showcase just how powerful and transformative the gaming community can be.” Save Point forms part of the broader ‘The One Delivery That Matters’ campaign, which launches in November 2026. This campaign aims to shift the holiday narrative for millions of children who, rather than receiving toys and treats, are awaiting essential supplies such as food, medicine, warm clothing, and safe shelter. Baxter underscored the stark contrast between typical consumer expectations and the urgent needs of vulnerable children during the festive season. “Anything you can imagine being delivered to your doorstep with a tap of a screen is possible for many people,” she said.
“But for countless children this Christmas, the deliveries they’re hoping for aren’t gadgets or sweets—they’re life‑saving provisions that protect their health and preserve their childhoods.” The Save Point event is scheduled for a two‑day window, running from December 5 to December 6, 2026. Participants will be able to sign up through a dedicated registration portal, where they will receive guidance on setting up a fundraising livestream, choosing the right platform, and promoting their stream to maximize donations. The charity encourages both seasoned streamers and newcomers to join, emphasizing that every hour of gameplay streamed can translate into tangible support for children in crisis. In addition to live gameplay, the event will feature special in‑game challenges, donation milestones, and interactive giveaways designed to keep viewers engaged and motivated to contribute.
Save the Children plans to collaborate with game developers to integrate charitable prompts directly into popular titles, allowing players to donate seamlessly while they play. Overall, Save Point represents a pioneering effort to blend entertainment, community, and philanthropy in a way that resonates with today’s digital‑native audiences.
By leveraging the reach and enthusiasm of the gaming world, Save the Children hopes to not only raise critical funds but also to foster a lasting connection with a new generation of supporters who view gaming as a vehicle for positive social change.