This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising campaign, titled Save Point. The initiative, which blends live streaming, interactive play and charitable giving, is designed to tap into the enthusiasm of the worldwide gaming community and turn that passion into tangible support for children in need. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point grew out of a broader ambition to deepen the organization’s relationship with gamers. "We wanted a way to connect with the gaming world that felt natural and inclusive," Baxter explained.
"Not everyone can commit to a marathon or a long‑distance bike ride, but a gaming marathon is far more accessible for many people. It gives us a fresh platform to demonstrate how a different type of supporter can make a real impact." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This partnership underscores the growing trend of influencers leveraging their platforms for social good.
Baxter emphasized that Save Point is only the beginning of what she hopes will be a long‑term collaboration with gamers, streamers and their audiences. "Our goal is to reach as many members of this community as possible and educate them about the vital work we do," she said. "If, after the event, we have a new group of supporters who are eager to game for us again because of a positive experience, I’ll consider that a massive win." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team anticipates a steep learning curve.
"We’ll be gathering a lot of feedback that will be priceless for shaping larger, more ambitious gaming events in the years to come," Baxter noted. "Each insight will help us refine the format, improve the technology, and make future events even more engaging and effective." Baxter also highlighted the pivotal role that gamers and streamers play in modern philanthropy, calling them "the unsung heroes of fundraising." She pointed out that the gaming arena is beginning to set a "new, innovative standard" for how charitable causes can be supported. "Gamers are storytellers at heart.
We love immersive narratives, creative worlds, and the sense of escape that games provide. When we channel that love into real‑world impact, we showcase just how powerful the gaming community can be in driving lasting change." Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential items that many children desperately need during the festive season—food, medicine, warm clothing, and safe shelter.
Baxter stressed the stark contrast between typical holiday shopping and the urgent deliveries that can truly save lives. "Anything you can imagine can be ordered with a click of a button," she said. "But for millions of children this Christmas, the most needed deliveries aren’t toys or sweets—they’re life‑saving supplies that protect their health and wellbeing." The Save Point event is scheduled for December 5‑6, 2026.
Participants will be able to register their interest through a dedicated link, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and information on how to maximize donations. The format encourages both individual gamers and larger streaming teams to host marathon sessions, with real‑time donation trackers, interactive challenges, and special guest appearances to keep audiences entertained and motivated.
Beyond the immediate fundraising goal, Save Point aims to cultivate a lasting community of gaming‑focused philanthropists. By providing a platform where players can see the direct impact of their contributions—such as updates on delivered food parcels, medical kits, and winter clothing—the event hopes to forge emotional connections that translate into ongoing support. In addition to the primary livestreams, the charity plans to incorporate auxiliary activities such as in‑game charity skins, virtual auctions of rare gaming memorabilia, and collaborative challenges where multiple streamers unite for larger donation milestones.
These elements are intended to broaden the appeal of the event, attract a diverse audience, and create multiple avenues for giving. The partnership with TheKapFantastic is expected to draw his substantial follower base, many of whom are already familiar with his charitable efforts. By leveraging his credibility and reach, Save the Children anticipates a surge in both awareness and contributions.
The organization also intends to partner with additional creators in future iterations, expanding the network of influencers who champion the cause. Looking ahead, Baxter envisions Save Point evolving into an annual fixture on the charitable calendar, with each year introducing new game titles, innovative streaming technologies, and larger collaborative events.
"We want to build a tradition where gamers look forward to giving back each holiday season," she said. "The more we can integrate fun, community, and purpose, the stronger the impact we’ll have on children’s lives worldwide." In summary, Save Point represents a pioneering blend of entertainment and empathy, harnessing the power of digital play to deliver essential resources to children facing hardship during the holiday period.
By inviting gamers of all skill levels to participate, the charity hopes to democratize philanthropy, making it as easy as pressing 'start' on a favorite game. Those interested in joining the cause can sign up now, receive technical support for livestream setup, and become part of a growing movement that proves gaming can be a force for profound, real‑world change.