This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a two‑day event titled Save Point. The campaign, which will run on December 5‑6, 2026, blends live video game streaming with charitable giving, inviting both seasoned gamers and casual players to join a cause that goes far beyond the usual holiday gift‑giving. Fiona Baxter, the organization’s senior fundraising manager, told GamesIndustry.biz that the concept for Save Point grew out of a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform where we could interact with gamers not just as donors but as partners,” Baxter explained.
“Not everyone can train for a marathon or climb a mountain for charity, but almost anyone can pick up a controller or sit down in front of a computer. That accessibility makes a gaming‑based fundraiser a perfect fit for our goals.” The event will be anchored by a collaboration with popular online creator and streamer TheKapFantastic, who has already demonstrated a knack for rallying his audience for good causes. Earlier this year, TheKapFantastic’s channel raised more than £5,000 for Save the Children through a series of charity streams, proving the powerful reach of digital influencers.
Baxter highlighted that this partnership is only the beginning of what she hopes will become a long‑term relationship with the gaming world. “If we can turn a single stream into a lasting community of supporters, we’ll have created a new pipeline of donors who are motivated by the fun of gaming as much as by the impact of their contributions,” she said. Baxter emphasized that the success of Save Point will be measured not just in the dollars raised, but in the new connections forged. “Our ideal outcome is that after the event we have a fresh crew of gamers who feel a personal stake in our mission and who will want to return for future streams or even organize their own fundraising events,” she noted.
“The feedback we collect will be priceless, helping us refine and expand our approach to gaming‑centric philanthropy in the years ahead.” In her remarks, Baxter described gamers and streamers as “the unsung heroes of fundraising,” pointing out that the gaming sector is rapidly setting a new, innovative standard for charitable support. She argued that the shared love of storytelling, imagination, and immersive worlds creates a unique cultural bond among gamers, one that can be harnessed for real‑world impact. “When we channel that passion into a force for lasting change, we showcase just how influential the gaming community can be,” she said.
Save Point is a central pillar of Save the Children’s broader campaign, The One Delivery That Matters, which launches in November 2026. The campaign seeks to shift public attention from traditional holiday presents to the essential supplies that many children around the globe will need this winter—food, medicine, warm clothing, and safe shelter.
Baxter underscored the stark contrast between the convenience of modern e‑commerce and the urgent needs of vulnerable children: “Anything you can order with a click can be delivered to your doorstep, but for millions of kids this Christmas, it isn’t toys they’re waiting for—it’s life‑saving deliveries.” The Save Point event will feature a schedule of live streams, competitive gaming tournaments, and interactive challenges, all hosted on popular platforms such as Twitch, YouTube Gaming, and Facebook Gaming. Participants will be able to set up personal fundraising pages, encouraging viewers to donate directly to Save the Children while they watch their favorite creators play. In addition to the main streaming lineup, the charity plans to host a series of educational segments that highlight the realities faced by children in conflict zones, drought‑stricken regions, and areas affected by natural disasters.
These segments aim to give context to the donations, showing exactly how each contribution translates into food parcels, medical kits, or winter coats delivered to those in need. To join Save Point, individuals can register their interest through the official Save the Children website. Upon registration, they will receive a toolkit that includes guidelines for setting up a fundraising livestream, tips for engaging audiences, and branding assets to help promote the cause. The charity also encourages participants to collaborate with local gaming clubs, schools, and university societies, turning the event into a community‑wide effort.
Looking ahead, Baxter expressed optimism that Save Point will pave the way for larger, more ambitious gaming‑driven fundraisers. “This is our first foray into this type of event, so the insights we gather will shape future campaigns. We anticipate scaling up, perhaps incorporating esports tournaments with prize pools, or partnering with game developers to create in‑game charitable items that generate revenue for our programs.” In summary, Save Point represents a novel intersection of entertainment and philanthropy, leveraging the global reach of video games and livestreaming to spotlight the urgent needs of children worldwide during the holiday season. By inviting gamers to turn their pastime into a powerful tool for change, Save the Children hopes to inspire a new generation of donors who see charitable giving as an integral part of the gaming experience.
The event promises not only to raise funds but also to foster lasting relationships between the charity and the vibrant, story‑driven community of gamers. For anyone interested in participating, the registration portal remains open, and further details about the schedule, featured streamers, and donation mechanisms will be shared in the weeks leading up to the December 5‑6 dates.