This holiday season, Save the Children is set to debut its very first gaming‑focused fundraiser, a live‑streaming marathon titled Save Point. The initiative, scheduled for December 5‑6, 2026, aims to blend the excitement of video games with the power of charitable giving, offering a new avenue for supporters to contribute during the festive period. Fiona Baxter, the organisation’s senior fundraising manager, told GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective. Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she explained. The event will be anchored by popular online creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year.
Baxter highlighted that this collaboration is just the beginning of a longer‑term strategy to cultivate relationships with gamers, influencers, and their audiences. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a first‑time effort for the charity, Baxter emphasised the learning potential embedded in the venture. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she noted. This iterative approach reflects a growing recognition that the gaming sector can serve as a dynamic platform for social impact, offering real‑time interaction, broad reach, and the ability to mobilise large audiences quickly. Baxter described gamers and streamers as the "unsung heroes of fundraising," underscoring how the gaming world is "setting a new, innovative standard" for charitable support. She elaborated on the cultural alignment between gamers and charitable causes: "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to essential supplies that children in crisis need most—food, medicine, warm clothing, and safe shelter. Baxter illustrated the contrast with a poignant analogy: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen.
But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The event’s format will combine live gameplay, interactive challenges, and donation drives. Participants can register their interest through a dedicated portal, where they will receive guidance on setting up their own fundraising livestreams. By leveraging platforms such as Twitch, YouTube Gaming, and Facebook Gaming, Save Point aims to capture a diverse audience ranging from casual players to dedicated esports enthusiasts.
Beyond the immediate fundraising goal, Save Point is designed to foster a sense of community among gamers who share a commitment to humanitarian outcomes. The charity plans to feature guest appearances from notable developers, showcase behind‑the‑scenes stories of children benefiting from the deliveries, and provide real‑time updates on fundraising milestones.
This transparency is intended to reinforce trust and encourage repeat participation in future events. Looking ahead, Baxter expressed optimism that the success of Save Point could pave the way for larger, more ambitious collaborations with game studios, tournament organisers, and other content creators. "If we can demonstrate that a gaming‑centric fundraiser can deliver tangible results, we anticipate more partners will want to get involved, whether through in‑game charity bundles, special edition sales, or dedicated charity streams," she said. In summary, Save Point represents a strategic pivot for Save the Children, marrying the immersive world of video games with the urgent need to deliver life‑saving supplies to children worldwide during the holiday season.
By inviting the gaming community to channel their passion and playtime into philanthropy, the charity hopes to create a sustainable model of support that can be replicated and expanded in years to come. Interested individuals are encouraged to sign up via the event’s registration link and receive detailed instructions on launching their own fundraising streams, thereby contributing to a cause that transcends entertainment and makes a real difference in the lives of vulnerable children.