This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the worldwide gaming community, according to Fiona Baxter, the charity’s senior fundraising manager, who spoke with GamesIndustry.biz.
Baxter explains that Save Point is designed to open new avenues for engagement, both through formal partnerships with influential creators and through the participation of individual supporters who might not be able to take part in traditional physical challenges such as marathons. "Not everyone can run a marathon, so an event like this is far more accessible and lets us demonstrate the impact a different kind of supporter can have," she says.
To give the event a strong launchpad, Save the Children has teamed up with popular online content creator and Twitch streamer TheKapFantastic, who previously helped raise more than £5,000 for the charity earlier in the year. The collaboration signals a commitment to building lasting relationships with gamers and streamers beyond the two‑day window of the fundraiser. "It would be incredible to reach more people in this community with information about the work we do and why it matters," Baxter adds. "I’ll consider the event a huge success if we walk away with a fresh crew of supporters who want to game for us again because of their experience with us." Because this is the charity’s first foray into a gaming‑centric fundraiser, Baxter stresses that there are valuable learning opportunities embedded in the initiative.
"The feedback we receive will be priceless and will help us shape bigger and better gaming events year after year," she notes, emphasizing a long‑term vision for iterative improvement. Baxson characterises gamers and streamers as "the unsung heroes of fundraising," highlighting how the gaming world is "setting a new, innovative standard" for charitable support.
She points out that many gamers share a love of narrative, imagination, and immersive escapism. By channeling that passion into tangible, real‑world change, the community can demonstrate its collective power and influence. "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," Baxter says. Save Point forms a key component of Save the Children’s broader campaign titled ‘The One Delivery That Matters,’ slated to launch in November 2026.
The campaign seeks to shift public focus from traditional holiday gifts to the essential supplies that many children desperately need during the festive period—items such as nutritious food, essential medicines, warm clothing, and safe shelter. Baxter underscores the stark contrast between typical consumer expectations and the reality for millions of children awaiting life‑saving deliveries. "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she observes. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026.
Participants can sign up by registering their interest through the provided link, which will also supply guidance on setting up a fundraising livestream. By combining the reach of popular streamers, the enthusiasm of the gaming community, and the urgent need for essential supplies, Save the Children hopes to create a novel fundraising model that not only raises money but also educates and inspires a new generation of digital‑native philanthropists. Beyond the immediate financial goals, the initiative aims to cultivate a sustained network of gaming allies who will continue to champion the charity’s mission throughout the year.
As the gaming industry continues to expand and its audiences become ever more diverse, Save the Children sees a unique opportunity to harness that momentum for social good. The organization plans to evaluate the event’s impact, gather participant feedback, and explore additional formats—such as tournament series, charity raids, and collaborative in‑game events—to keep the momentum alive.
In summary, Save Point represents a strategic pivot for Save the Children, leveraging the cultural relevance and connective power of gaming to address urgent humanitarian needs during the holiday season. By inviting gamers, streamers, and their audiences to turn play into purpose, the charity hopes to deliver not just gifts, but life‑saving aid to children who need it most, while simultaneously setting a precedent for how the entertainment sector can partner with nonprofits for lasting impact.