This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising campaign, dubbed Save Point. The initiative, scheduled for December 5‑6, 2026, aims to blend the excitement of interactive play with the generosity of online audiences, creating a novel avenue for supporters to contribute to the organization’s mission. Fiona Baxter, Save the Children’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"We wanted a platform where we could engage gamers not only through traditional partnerships but also by inviting individual players to take part in something meaningful," Baxter explained. "Not everyone has the stamina or time to train for a marathon, but a gaming marathon is far more accessible, allowing a different kind of supporter to showcase what they can achieve for the cause." To bring the event to life, the charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year.
This collaboration underscores the organization’s strategy of leveraging established influencers who already have a rapport with gaming audiences. Baxter emphasized that the partnership is just the beginning: "Our goal is to keep nurturing relationships with gamers and streamers long after Save Point concludes.
The more we can embed ourselves in this vibrant community, the more people we can inform about the vital work we do and why it matters." Baxter envisions success not merely in the amount of money raised, but in the lasting connections formed. "If we walk away with a new crew of supporters who want to game for us again because of their experience, that will be a huge win," she said. "There are also countless learning opportunities embedded in this event.
Because it’s our first foray into this type of fundraiser, the feedback we gather will be priceless and will help us design even larger, more impactful gaming events year after year." She praised gamers and streamers as "the unsung heroes of fundraising," noting that the gaming world is "setting a new, innovative standard" for charitable support. According to Baxter, the shared love of stories, imagination, and escapism among gamers creates a unique cultural foundation for philanthropy. "When we channel that passion for play into real‑world change, we demonstrate just how powerful and influential the gaming community can be," she added. Save Point is a key component of Save the Children’s broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign seeks to shift public attention from traditional holiday gifts to the essential supplies that many children will need this season—food, medicine, warm clothing, and safe shelter. Baxter highlighted the stark contrast: "Anything you can think of can be delivered to your door with a tap of a screen, but for millions of children this Christmas, it’s not toys or sweets they’re waiting for—it’s life‑saving deliveries that protect their childhoods." The event’s format will allow participants to register their interest online, receive guidance on setting up a fundraising livestream, and then stream their gameplay over the two‑day window. Viewers will be encouraged to donate directly through integrated platforms, with real‑time donation tallies displayed to motivate both the streamer and the audience.
By combining the interactive nature of gaming with transparent fundraising mechanics, Save Point aims to create a compelling, participatory experience that can be replicated in future campaigns. Beyond the immediate financial goals, Save Point is intended to serve as a proof of concept for how charities can harness digital entertainment ecosystems. The insights gathered—from viewer engagement metrics to donor behavior patterns—will inform the organization’s strategy for future collaborations with game developers, e‑sports teams, and other digital creators. Baxter is optimistic that this experiment will open doors to larger, more sophisticated initiatives, such as in‑game charity events, virtual reality fundraisers, and cross‑platform donation drives.
In summary, Save the Children’s inaugural Save Point event represents a strategic pivot toward modern, tech‑savvy fundraising. By inviting gamers, streamers, and their audiences to rally around a cause that affects millions of children worldwide, the charity hopes to demonstrate that the power of play can be harnessed for profound, lasting impact.
Those interested in taking part can sign up through the provided link and will receive detailed instructions on how to launch their own fundraising livestream, turning a weekend of gaming into a catalyst for change.