This holiday season, Save the Children is set to debut its very first gaming‑focused fundraiser, a live‑streaming extravaganza dubbed Save Point. The initiative, scheduled for December 5‑6, 2026, merges the excitement of video games with the power of online broadcasting to raise awareness and funds for children in need. Fiona Baxter, the organization’s senior fundraising manager, told GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted a way to reach gamers and streamers in a format that feels natural to them,” she explained. “Not everyone can sign up for a marathon or a long‑distance bike ride, but a gaming marathon is far more inclusive and gives us a chance to showcase how a different kind of supporter can make a real impact.” The event will be anchored by popular content creator and Twitch personality TheKapFantastic, who previously helped Save the Children raise over £5,000 earlier in the year. Baxter emphasized that the partnership with TheKapFantastic is just the beginning of a longer‑term strategy to cultivate relationships with gamers, influencers, and their audiences.
“If we can walk away from Save Point with a fresh cohort of supporters who are eager to game for us again, that will be a massive win,” she said. Baxter also highlighted the learning curve involved. “This is our first foray into a gaming‑centric fundraiser, so the feedback we gather will be priceless. It will help us refine the format and scale up future events, making them even bigger and more effective year after year.” In her view, gamers and streamers are the “unsung heroes of fundraising,” and she believes the gaming arena is setting a new, innovative standard for charitable work.
“There’s a shared understanding among game lovers that we’re a community driven by stories, imagination, and the desire to escape into new worlds,” Baxter noted. “When we channel that passion into real‑world change, we demonstrate just how influential the gaming community can be.” Save Point is a key component of Save the Children’s broader campaign, “The One Delivery That Matters,” which launches in November 2026. The campaign aims to shift the holiday narrative for millions of children who, instead of receiving toys, are awaiting essential deliveries—food, medicine, warm clothing, and safe shelter.
Baxter underscored the stark contrast: “Anything you can order with a tap of a screen can be delivered to your door, but for many children this Christmas, it’s not toys they need. It’s life‑saving supplies that protect their childhoods.” The event’s structure invites participants to register their interest, after which they receive guidance on setting up a fundraising livestream.
Streamers can choose to play a variety of games, host charity auctions, or simply chat with viewers while encouraging donations. Viewers, in turn, can contribute directly through integrated donation links, purchase exclusive digital merchandise, or pledge to match funds raised during specific milestones. Beyond the immediate financial goal, Save Point seeks to educate the gaming audience about the charity’s work. By weaving stories of children affected by conflict, displacement, and poverty into the broadcast, the event hopes to turn casual viewers into long‑term advocates.
Baxter believes that exposure to these narratives will inspire gamers to support future campaigns, whether through additional streams, volunteer work, or simply spreading the word within their own communities. The partnership with TheKapFantastic also opens doors for cross‑promotion.
The streamer plans to involve fellow creators, host collaborative challenges, and even organize a “speed‑run” competition where participants race to complete a game level while viewers donate per second elapsed. Such interactive elements are designed to keep the audience engaged and maximize donation flow throughout the two‑day window. Looking ahead, Baxter envisions a series of recurring events that could evolve into a seasonal staple for the charity.
“We’re not just looking at a one‑off fundraiser. We want to build a sustainable pipeline of gaming‑driven support that grows each year,” she said. “The insights we gain from Save Point will shape how we design future collaborations, perhaps even expanding into e‑sports tournaments or virtual reality experiences.” In summary, Save Point represents a pioneering blend of philanthropy and digital entertainment.
By leveraging the reach and enthusiasm of the gaming community, Save the Children hopes to deliver crucial supplies to children who need them most this Christmas, while also establishing a lasting, innovative fundraising model for the future.