This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraising event, aptly named Save Point. The initiative, which will run over two days in early December, is designed to tap into the enthusiasm of gamers and content creators, offering a fresh avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as donors but as partners,” Baxter explained.
“Many people can’t commit to running a marathon or climbing a mountain, but a gaming marathon is far more accessible, allowing a different kind of supporter to make a real impact.” The charity has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year helped raise more than £5,000 for Save the Children through his own channel. This partnership underscores the organization’s strategy of leveraging established influencers to amplify its message and broaden its reach. Baxter emphasized that the collaboration is just the beginning: “After Save Point we hope to keep nurturing relationships with gamers and streamers, turning one‑off events into lasting partnerships.” According to Baxter, the true measure of success will be the new community of supporters that emerges from the event.
“If we walk away with a crew of gamers who want to keep playing for our cause, that would be a huge win,” she said. “We aim to show them how their love of games can translate into tangible, life‑changing outcomes for children around the world.” Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the organization anticipates a steep learning curve. “The feedback we gather will be priceless,” Baxter noted. “It will help us refine the format and scale up future gaming events, making them bigger, better, and more effective year after year.” Baxter also highlighted the role of gamers and streamers as what she calls the "unsung heroes of fundraising." She believes the gaming sector is pioneering a novel, innovative standard for charitable support.
“Gamers are storytellers at heart,” she said. “We share a love for imagination, narrative, and escaping into new worlds.
When we channel that passion into real‑world change, we demonstrate just how powerful the gaming community can be.” Save Point is a key component of the larger "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift the focus of the holiday season from material gifts to essential supplies for children in crisis. Baxter explained, “Millions of kids will be awaiting vital deliveries this Christmas—food, medicine, warm clothing, and safe shelter—rather than toys.” She drew a parallel between the convenience of online shopping and the urgent needs of children: “Anything you can order with a tap of a screen can be delivered to your door, but for many children this year, the items they’re waiting for are life‑saving deliveries, not presents.” The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up by expressing interest through the provided link, after which they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to maximize donation potential.
In addition to the live streams, the event will feature special in‑game challenges, charity‑themed skins, and collaborative gameplay sessions with well‑known creators. These elements are intended to keep audiences entertained while continuously reminding them of the cause they are supporting. Baxter added, “We want the experience to be fun and immersive, yet always tied back to the impact we’re making for children in need.” By merging the worlds of gaming and philanthropy, Save the Children hopes to set a precedent for other charities looking to engage younger, digitally‑savvy audiences.
The organization believes that as more people recognize the potential of interactive entertainment as a fundraising tool, the sector will continue to evolve, offering innovative ways to generate support. Ultimately, Save Point aims to prove that a community of gamers, united by a shared love of play, can become a formidable force for good. As Baxter concluded, “When we turn our passion for gaming into a catalyst for real‑world change, we not only help children survive and thrive, we also showcase the incredible power of collective action within the gaming world."