This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a two‑day event titled Save Point. The campaign, scheduled for December 5‑6, 2026, blends live video game streaming with charitable giving, inviting both seasoned gamers and casual players to contribute to the organization’s mission of protecting vulnerable children worldwide. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as donors but as partners,” Baxter explained.
“Many people can’t run a marathon or take part in a physical challenge, so a virtual event like this opens the door for a far wider audience to get involved.” The event will be anchored by popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with influencers, e‑sports teams, and individual players.
“If we can walk away with a new crew of supporters who are eager to game for us again, that would be a massive win,” she said. “Our goal is to turn a single event into an ongoing network of gaming‑driven advocates.” Save Point is also a learning laboratory for the charity.
As their first foray into a gaming‑centric fundraiser, the organization plans to harvest feedback from participants, donors, and streaming platforms to refine future events. “The insights we gather will be invaluable for scaling up and delivering even bigger, more impactful gaming experiences year after year,” Baxter noted.
Describing gamers and streamers as “the unsung heroes of fundraising,” Baxter highlighted how the gaming world is pioneering new ways to support social causes. She pointed out that players share a common love of narrative, imagination, and immersive worlds, and that this passion can be redirected toward tangible, real‑world change. “When we channel that enthusiasm into charitable action, we demonstrate just how powerful the gaming community can be,” she said.
Save Point forms a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift public focus from material gifts to essential supplies—food, medicine, warm clothing, and safe shelter—that millions of children will need during the festive period.
Baxter illustrated the contrast by noting, “Anyone can order a gadget with a tap of a screen, but for countless children this Christmas, the most urgent deliveries are those that safeguard their health and future.” Participants in Save Point can join in a variety of ways. Streamers are encouraged to set up live fundraising broadcasts, integrating donation overlays, charity auctions, and interactive challenges that keep viewers engaged. Viewers, in turn, can donate directly through platform‑specific tools, purchase charity‑branded merchandise, or pledge to match contributions. The charity will also provide a toolkit with branding assets, suggested talking points, and technical guidance to help creators produce polished, compelling streams.
Beyond the live events, Save the Children plans to amplify the impact through post‑event content. Highlight reels, donor thank‑you videos, and impact reports will be shared across social media channels, showcasing how the funds raised translate into concrete aid—such as delivering winter coats to families in conflict zones or supplying clean water to drought‑stricken regions. This transparency aims to reinforce donor confidence and encourage repeat participation.
The organization is also exploring partnerships with game developers to embed charitable prompts directly into popular titles. For example, in‑game challenges could unlock exclusive skins or items, with a portion of the purchase price automatically routed to Save the Children. Such integrations would further blur the line between entertainment and philanthropy, fostering a culture where charitable giving becomes a natural part of the gaming experience.
To register interest or receive detailed instructions on setting up a fundraising livestream, individuals can follow the link provided by Save the Children. The charity promises ongoing support, including technical assistance, promotional resources, and a community forum where participants can exchange tips and celebrate milestones.
In summary, Save Point represents a pioneering step for Save the Children, leveraging the expansive reach and communal spirit of the gaming world to deliver life‑saving aid to children in need. By marrying the excitement of live streaming with a clear humanitarian purpose, the charity hopes to set a new standard for how digital entertainment can serve as a catalyst for global good.