This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event dubbed "Save Point." The initiative is designed to tap into the vibrant world of video games and online streaming, offering a novel way for supporters to contribute to the organization’s mission during the festive period. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. "Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective.
Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter explained. The event will be anchored by a collaboration with popular online creator and streamer TheKapFantastic, who has previously demonstrated a strong commitment to the cause by raising over £5,000 for Save the Children earlier in the year. This partnership highlights the charity’s strategy of leveraging established influencers who already have a dedicated following of gamers and viewers. Baxter emphasized that the organization hopes to nurture these relationships well beyond the two‑day window of the fundraiser.
"It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a first‑time venture for Save the Children, the team is also viewing the event as a learning laboratory.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. The insights gathered will inform future campaigns, potentially expanding the scale and scope of gaming‑based philanthropy for the charity.
Baxter described gamers and streamers as "unsung heroes of fundraising," underscoring the growing influence of the gaming space in charitable circles. She added that this sector is "setting a new, innovative standard" for how charitable causes can be supported. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said.
Save Point is integrated into Save the Children’s broader campaign titled "The One Delivery That Matters," which kicks off in November 2026. The campaign seeks to shift the focus of Christmas giving from traditional gifts to essential supplies that children in crisis need most—food, medicine, warm clothing, and safe shelter. Baxter highlighted the stark contrast between typical holiday deliveries and the life‑saving provisions the charity aims to provide.
"Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she observed. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5 and 6, 2026. Participants will be able to sign up through a dedicated registration portal, where they will receive guidance on setting up their own fundraising livestreams. By broadcasting their gameplay, sharing personal stories, and encouraging viewers to donate, participants can turn a typical gaming session into a powerful fundraising engine.
Beyond the immediate financial goal, the event aims to cultivate a lasting community of gaming enthusiasts who view charitable giving as an integral part of their online presence. The hope is that these new supporters will continue to champion Save the Children’s work, whether by hosting future streams, collaborating on in‑game charity items, or simply spreading awareness within their own circles.
In addition to the primary fundraising stream, Save Point will feature a series of side activities: Q&A panels with humanitarian experts, behind‑the‑scenes looks at how donations are turned into tangible aid, and exclusive in‑game rewards for donors. These elements are intended to deepen engagement, educate participants about the real‑world impact of their contributions, and provide a sense of achievement beyond the typical gaming experience.
Overall, Save Point represents a strategic pivot for Save the Children, embracing the digital age’s most dynamic entertainment platform to reach new audiences. By aligning the joy of play with the urgency of humanitarian aid, the charity hopes to inspire a generation of gamers to view their hobby as a conduit for meaningful change.
The organization’s leadership believes that if the event succeeds, it could set a precedent for how charities worldwide harness the power of interactive media to drive social impact. For anyone interested in joining the cause, registration details are available on the Save the Children website. Once signed up, participants will receive a toolkit outlining how to set up a livestream, best practices for audience engagement, and tips for maximizing donation potential. The charity encourages both seasoned streamers and newcomers alike to take part, reinforcing the inclusive ethos that underpins the entire Save Point initiative.