This holiday season, Save the Children is set to roll out its very first game‑centric and live‑streaming fundraiser, an event they have christened "Save Point." The initiative is designed to tap into the vibrant world of video games and online streaming, offering a novel avenue for supporters to contribute to the charity’s mission while having fun. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. "We wanted a platform that would let us interact with gamers and streamers not just as occasional donors, but as active partners in our cause," Baxter explained. "Traditional fundraising events like marathons are fantastic, but they aren’t accessible to everyone.
A gaming‑focused event opens the doors for a far wider audience to get involved, whether they’re seasoned players, casual fans, or content creators looking to give back." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This partnership exemplifies the kind of collaborative spirit the charity hopes to nurture. Baxter emphasized that the goal extends beyond a single event; she envisions a lasting relationship with the gaming ecosystem. "If we can introduce more people in this community to the work we do and why it matters, we’ll have planted seeds for future campaigns," she said.
"A successful outcome for us would be walking away with a new cohort of gamers who are eager to support us again, perhaps by hosting their own streams or organizing similar events." Because Save Point is a first‑time venture for the organization, Baxter highlighted the learning potential inherent in the project. "We’ll be gathering feedback from participants, viewers, and partners, which will be priceless as we refine our approach and scale up future gaming‑related fundraisers," she noted. This iterative mindset reflects a broader trend within the nonprofit sector, where digital engagement tools are increasingly being tested and optimized. Baxter also praised gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming world is setting a new, innovative standard for charitable support.
She described the community as one bound by a shared love of storytelling, imagination, and immersive experiences. "When we channel that passion for play into real‑world impact, we demonstrate just how powerful the gaming community can be in driving lasting change," she said.
Save Point is a key component of Save the Children’s larger campaign titled "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift the public’s focus from material gifts to essential supplies that children in need require during the festive season. Baxter illustrated the stark contrast: "While many of us can order anything with a click of a button, for millions of children this Christmas, the most urgent deliveries are not toys or candy—they’re food, medicine, warm clothing, and safe shelter." The event is scheduled for December 5‑6, 2026, and will feature a series of live streams, gaming challenges, and interactive donation drives. Participants can sign up through a dedicated registration page, where they will receive guidance on setting up their own fundraising livestreams, tips for engaging audiences, and resources to maximize donation impact.
By merging the excitement of gaming with the compassion of charitable giving, Save Point seeks to create a win‑win scenario: gamers enjoy a fun, community‑focused experience, while the charity garners much‑needed funds and heightened awareness. The initiative also underscores a growing recognition that digital cultures—particularly gaming—hold untapped potential for social good.
As more organizations explore similar collaborations, the hope is that the gaming sector will continue to pioneer innovative, inclusive fundraising models that reach audiences previously untouched by traditional charity events. In summary, Save the Children’s Save Point represents a bold step into the future of philanthropy, leveraging the power of play, storytelling, and online community to deliver life‑saving aid to children worldwide. The charity invites anyone with an interest in gaming, streaming, or simply supporting a worthy cause to join the effort, promising that every minute spent gaming could translate into a tangible difference for a child in need this Christmas.