This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an initiative dubbed “Save Point.” The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, a sector that has shown increasing enthusiasm for social good. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that Save Point was conceived as a bridge between the nonprofit world and gamers, offering a new avenue for supporters to contribute beyond traditional physical challenges like marathons. “Save Point gives us a platform to reach out to gamers and streamers alike, both as partners and as individual donors,” Baxter explained.
“Not everyone can commit to running a marathon, but a gaming marathon is far more inclusive, allowing a wider range of participants to showcase the impact they can make.” By leveraging the popularity of online gaming and streaming, the charity hopes to tap into a demographic that is both tech‑savvy and socially conscious. The event will be anchored by a collaboration with popular content creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier this year. This partnership exemplifies the charity’s strategy of aligning with influential voices in the gaming space to amplify its message and fundraising potential. Baxter emphasized that the partnership with TheKapFantastic is just the beginning.
“We’re eager to continue cultivating relationships with gamers and streamers after Save Point concludes,” she said. “If we can introduce more members of this community to the work we do and why it matters, we’ll consider the event a resounding success. Ideally, we’ll walk away with a fresh cohort of supporters who are inspired to game for our cause again.” Because Save Point marks the charity’s first foray into this type of digital fundraiser, Baxter highlighted the learning curve involved.
“There are countless learning opportunities embedded in this event. The feedback we collect will be priceless, guiding us to design even larger and more impactful gaming fundraisers in the years to come.” She described gamers and streamers as “the unsung heroes of fundraising,” noting that the gaming sector is pioneering a novel, innovative standard for charitable support. According to Baxter, the gaming community shares a unique cultural DNA centered on storytelling, imagination, and immersive experiences.
“Gamers are a group that loves narratives, escapism, and the thrill of exploring new worlds through play,” she said. “When we channel that passion into real‑world change, we demonstrate just how powerful and influential the gaming community can be.” Save Point is a key component of Save the Children’s broader campaign, “The One Delivery That Matters,” which launches in November 2026. The campaign seeks to shift the holiday focus from material gifts to essential deliveries for children in need—food, medicine, warm clothing, and safe shelter—especially during the festive season when many families are most vulnerable. Baxor underscored the stark contrast between typical holiday shopping and the urgent needs of children worldwide.
“Anything you can imagine can be delivered to your doorstep with a click of a screen,” she noted. “But for millions of children this Christmas, it’s not toys or sweets they’re awaiting—it’s life‑saving supplies that protect their childhoods.” The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply details on how to set up a fundraising livestream.
Once registered, gamers can stream their gameplay, engage their audiences, and encourage viewers to donate directly to Save the Children’s cause. By merging the excitement of gaming with the altruistic spirit of the holiday season, Save Point aims to create a vibrant, interactive fundraising experience that resonates with a new generation of donors. The charity hopes that this innovative approach will not only generate immediate financial support but also foster lasting relationships with the gaming community, turning casual players into long‑term advocates for children’s rights and wellbeing.
In summary, Save Point represents a bold step forward for Save the Children, leveraging the power of digital entertainment to address real‑world challenges. Through strategic partnerships, community engagement, and a focus on learning and growth, the organization is poised to set a new benchmark for charitable fundraising in the gaming era.