This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a two‑day livestream extravaganza titled Save Point. The initiative, scheduled for December 5‑6, 2026, merges the excitement of video games with the power of charitable giving, offering a novel avenue for supporters to contribute to the organization’s mission.
Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us engage gamers and streamers not just as occasional donors but as active partners in our cause,” she explained.
“Not everyone can commit to running a marathon or climbing a mountain, but a gaming marathon is far more accessible, allowing a diverse range of people to rally behind us.” The event will be anchored by popular online creator and streamer TheKapFantastic, who has already demonstrated his fundraising prowess by generating over £5,000 for Save the Children earlier in the year. His involvement underscores the growing trend of content creators leveraging their audiences for social good. Baxter emphasized that the partnership with TheKapFantastic is just the beginning; the charity hopes to cultivate lasting relationships with a wide array of gamers, influencers, and e‑sports teams long after Save Point concludes.
"If we can introduce more people in the gaming sphere to the work we do and why it matters, that would be a massive win," Baxter said. "Success for us will look like a new crew of supporters who, after experiencing Save Point, want to keep gaming for the cause and perhaps even organize their own charity streams in the future." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the organization is keen to treat the event as a learning laboratory. "The feedback we gather will be priceless," Baxter noted. "It will help us refine our approach and scale up even bigger, more impactful gaming events year after year." Baxter also praised gamers and streamers as the "unsung heroes of fundraising," highlighting how the gaming world is setting a "new, innovative standard" for charitable support.
She pointed out that many gamers share a love for storytelling, imagination, and immersive experiences. By channeling that passion into real‑world impact, the community can showcase the tangible difference that virtual play can make. "Gamers are storytellers at heart," she said.
"When we translate that love for narrative into a force for change, we prove just how powerful the gaming community can be in driving lasting, positive outcomes." Save Point is a flagship component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift the focus of the holiday season from material gifts to essential deliveries—food, medicine, warm clothing, and safe shelter—for children in crisis.
Baxter highlighted the stark contrast between typical holiday shopping and the urgent needs of millions of children awaiting life‑saving supplies. "Anything you can order online can be delivered with a tap of a screen," she remarked. "But for countless children this Christmas, it’s not toys or treats they’re hoping for—it’s the basic necessities that will safeguard their health and preserve their childhoods." Participants interested in joining Save Point can register through the charity’s website, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to maximize donation potential.
The charity encourages both seasoned streamers and newcomers to take part, emphasizing that every hour of gameplay and every viewer interaction can translate into vital resources for children in need. Beyond the immediate fundraising goal, Save Point seeks to foster a sense of community among gamers who share a commitment to humanitarian causes.
By creating a shared space where entertainment meets empathy, Save the Children hopes to inspire a new generation of digital philanthropists. The event also serves as a proof of concept for future collaborations between NGOs and the gaming industry, illustrating how virtual platforms can be harnessed for tangible social impact. In summary, Save Point represents a bold experiment that blends the interactive allure of gaming with the urgent mission of delivering essential aid to children worldwide. With the backing of influential creators like TheKapFantastic and the strategic vision of leaders such as Fiona Baxter, the event aspires to set a precedent for how charitable organizations can innovate, engage new audiences, and ultimately, change lives during the most giving time of the year.