This holiday season, Save the Children is set to debut its very first gaming‑focused fundraiser, a live‑streamed event titled "Save Point." The initiative is designed to tap into the enthusiasm of gamers and content creators, offering a fresh avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming world. "Save Point was born out of a wider desire to engage more with the gaming community," she said, emphasizing that the charity sees gaming as a powerful platform for outreach. Unlike traditional fundraising challenges such as marathons or long‑distance walks, which can be physically demanding and exclude many potential participants, a gaming‑based event is far more inclusive.
"Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter explained. By leveraging the popularity of live streaming and the interactive nature of video games, Save Point aims to attract a diverse audience ranging from casual players to hardcore enthusiasts. To give the event a strong launchpad, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who has already demonstrated his charitable spirit by raising over £5,000 for the organization earlier in the year.
This partnership not only brings a sizable viewer base to the fundraiser but also underscores the potential of influencer‑driven philanthropy. Looking beyond the immediate event, Baxter expressed a long‑term vision for nurturing relationships with gamers, streamers, and their audiences. "It would be incredible to reach more people in this community with information about the work we do and why it’s important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." In other words, the charity hopes that Save Point will serve as a springboard for ongoing collaboration, turning one‑off participants into recurring advocates.
Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the organization anticipates a steep learning curve. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. The insights gathered—from viewer engagement metrics to donation patterns—will inform future campaigns, potentially scaling up the format to reach even larger audiences.
Baxter also praised gamers and streamers as the "unsung heroes of fundraising," highlighting how the gaming sector is setting a new, innovative standard for charitable support. She observed that the community shares a deep appreciation for storytelling, imagination, and escapism, traits that can be harnessed for real‑world impact. "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said. Save Point is part of a broader campaign titled "The One Delivery That Matters," which kicks off in November 2026. The campaign seeks to shift the focus of the holiday season from material gifts to essential supplies for children in crisis. Baxter explained that while many people associate the festive period with toys and treats, millions of children are instead awaiting life‑saving deliveries such as food, medicine, warm clothing, and safe shelter.
"Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she remarked, drawing a parallel between the convenience of online shopping and the urgent needs of vulnerable children. The event itself is scheduled for December 5‑6, 2026.
During these two days, participants will be able to join live streams, compete in gaming challenges, and encourage their viewers to donate. The platform will provide tools for creators to set up fundraising links, track contributions in real time, and celebrate milestones. Those interested in taking part can register their interest through the provided link, which will also supply guidance on setting up a fundraising livestream, from technical requirements to best practices for audience engagement.
By marrying the immersive world of gaming with the pressing humanitarian work of Save the Children, Save Point aspires to create a new model of charitable participation—one that is accessible, entertaining, and deeply impactful. If successful, it could pave the way for a series of similar events, cementing the gaming community’s role as a vital partner in the fight to protect and nurture children worldwide.