This holiday season, Save the Children is set to roll out its debut gaming‑focused fundraiser, a live‑streamed event titled Save Point. The initiative, which will run over two days in early December, is designed to bring the charity closer to the vibrant world of video games and the audiences that power it.
Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s relationship with gamers. "We wanted a platform that resonated with the gaming community, both through strategic partnerships and by inviting individual supporters to take part," Baxter explained.
"Not everyone can commit to a marathon or a long‑distance bike ride, but a gaming marathon is far more accessible. It allows us to showcase the impact that a different kind of supporter can have when they channel their passion for play into philanthropy." To give the event a strong foothold in the streaming arena, Save the Children has teamed up with well‑known online creator and streamer TheKapFantastic.
The influencer has a proven track record with the charity, having previously raised more than £5,000 earlier in the year through a dedicated charity stream. Baxter highlighted that this partnership is just the beginning of a longer‑term strategy. "Our goal is to keep nurturing relationships with gamers and streamers long after Save Point concludes.
If we can introduce more people in this community to the vital work we do and why it matters, we’ll have taken a major step forward." Baxter envisions success not only in the amount of money raised, but also in the quality of new connections formed. "I’ll consider the event a huge win if we walk away with a fresh crew of supporters who are eager to game for us again because of the experience they’ve had.
The real triumph will be seeing those participants become ambassadors for our cause within their own networks." Because Save Point is a first‑time venture for the charity, Baxter also stressed the learning potential embedded in the project. "There are countless learning opportunities here. This is our inaugural attempt at a gaming‑centric fundraiser, so the feedback we collect will be priceless. It will help us refine the format and scale up future gaming events, making them bigger and more effective year after year." She went on to describe gamers and streamers as "the unsung heroes of fundraising," noting that the gaming sector is "setting a new, innovative standard" for charitable support.
"There’s a shared understanding among game lovers that we are a community driven by stories, imagination, and the desire to escape into new worlds through play. When we redirect that enthusiasm toward real‑world change, we demonstrate just how powerful and impactful the gaming community can be." Save Point is integrated into Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift the public’s focus from traditional holiday gifts to the essential supplies that many children need during the festive season. While many families anticipate toys and treats, millions of children are instead awaiting life‑saving deliveries—food, medicine, warm clothing, and safe shelter.
Baxter emphasized the stark contrast between consumer convenience and the urgent needs of vulnerable children. "Anything you can imagine can be delivered to your doorstep with a tap of a screen," she said. "But for millions of kids this Christmas, it isn’t toys or sweets they’re hoping for—it’s the essential deliveries that will safeguard their health and preserve their childhoods." The event itself is scheduled for December 5‑6, 2026. During this 48‑hour window, participants can join live streams, host their own fundraising channels, and engage with a global audience of gamers who are eager to contribute.
To take part, interested individuals are invited to register through the Save Point sign‑up page, where they will receive guidance on setting up a fundraising livestream, tips for maximizing viewer engagement, and resources for promoting their personal fundraising goals. Beyond the core livestream, Save Point will feature a series of interactive elements: challenges set by popular streamers, collaborative multiplayer sessions, and exclusive in‑game rewards for donors. These components are intended to keep the audience entertained while reinforcing the charitable message. For example, a popular streamer might pledge to complete a difficult raid only if a certain donation threshold is met, creating a tangible link between viewer contributions and on‑screen action.
The charity also plans to highlight stories from the field throughout the broadcast, giving donors a direct line of sight to the impact of their generosity. Short video segments will showcase children receiving food parcels, medical kits, and warm clothing, underscoring how each donation translates into real‑world relief. By blending entertainment with empathy, Save Point aims to set a precedent for future collaborations between the nonprofit sector and the gaming industry. Baxter concluded with optimism: "If we can demonstrate that a gaming marathon can generate both funds and awareness, we’ll open the door for countless other organisations to explore similar models.
The gaming community has the creativity, reach, and passion to drive meaningful change, and we’re thrilled to be part of that movement." For anyone who wishes to become part of this pioneering effort, the registration link remains open until the event’s start date. Participants will receive a comprehensive toolkit that includes technical instructions for streaming platforms, branding assets to promote the cause, and a schedule of planned activities. Whether you’re an experienced streamer or a casual gamer looking to make a difference, Save Point offers a unique avenue to turn your love of gaming into a force for good, ensuring that children worldwide receive the essential deliveries that truly matter this Christmas.