This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an event they have christened "Save Point." The initiative marks a bold step for the organization, aiming to tap into the vibrant world of video games and online streaming to raise both awareness and funds for children in need. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"Save Point was born out of a wider desire to engage more with the gaming community," she explained. "We wanted to create an event that would resonate with gamers and streamers, offering them a platform to support our mission in a way that feels natural to their interests and habits." Unlike traditional charity challenges such as marathon runs, which can be physically demanding and exclude many potential supporters, a gaming‑centric fundraiser is far more inclusive. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter said.
By leveraging the accessibility of online platforms, Save Point invites anyone with an internet connection and a love for games to take part, whether they are seasoned streamers, casual players, or simply fans of the medium who want to contribute to a good cause. To give the event a strong launchpad, Save the Children has teamed up with popular content creator and streamer TheKapFantastic. TheKapFantastic, whose real name is not disclosed, previously helped the charity raise more than £5,000 earlier in the year through a dedicated stream. This partnership not only brings a proven fundraiser to the table but also signals the charity’s commitment to building lasting relationships with influential voices in the gaming sphere.
Baxter emphasized that the charity’s goal extends beyond a single event. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." In other words, Save Point is intended to be a springboard for ongoing collaboration, turning one‑off participants into recurring allies who champion the cause through their channels and networks. The learning component is also a crucial element of the initiative. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted.
By collecting data on viewer engagement, donation patterns, and streamer experiences, the charity hopes to refine its approach, making future gaming fundraisers even more effective and enjoyable for participants. Baxter described gamers and streamers as "unsung heroes of fundraising," highlighting the unique role the gaming ecosystem can play in charitable work. She pointed out that the sector is "setting a new, innovative standard" for how charitable causes can be supported.
This sentiment reflects a growing recognition that the gaming community—often stereotyped as purely entertainment‑focused—has the capacity to mobilize significant resources and attention for social good. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play," Baxter continued. "By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." This narrative taps into the core motivations of gamers: the desire for narrative, community, and achievement, all of which can be redirected toward tangible outcomes such as delivering essential supplies to children.
Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift the focus of the holiday season from consumerist gift‑giving to the urgent needs of children who are waiting for life‑saving deliveries rather than toys. Baxter illustrated this point poignantly: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen, but for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The event itself is scheduled for December 5‑6, 2026.
During these two days, participants can join live streams, compete in charity gaming tournaments, and encourage their audiences to donate. The format is designed to be flexible: individual gamers can host their own fundraising streams, while larger channels may organize collaborative events featuring multiple creators. All proceeds will be funneled into the "One Delivery That Matters" initiative, ensuring that the money raised directly supports essential items such as food, medicine, warm clothing, and safe sleeping arrangements for children in crisis.
For those interested in taking part, registration is straightforward. Prospective participants can sign up via a dedicated link provided by Save the Children, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to help maximize donation potential. The charity also promises to supply promotional assets, such as overlays, badges, and themed graphics, to help streamers brand their events consistently with the Save Point campaign. In summary, Save Point represents a pioneering effort by Save the Children to harness the energy, creativity, and reach of the gaming community for a humanitarian cause.
By offering an accessible, fun, and impactful way for gamers to give back, the charity hopes to cultivate a new cohort of supporters who will continue to champion child welfare long after the two‑day event concludes. The combination of strategic partnerships, a clear learning agenda, and a compelling narrative about the power of play positions Save Point as a potentially transformative model for future charitable fundraising in the digital age.