This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising campaign, dubbed Save Point. The initiative, scheduled for December 5‑6, 2026, merges the excitement of video games with the generosity of online audiences, creating a new avenue for donors to support vulnerable children worldwide. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"Save Point was born out of a wider desire to engage more with the gaming community," she explained. "We wanted a format that would resonate with gamers and streamers, offering a platform that feels natural to them while still delivering real impact for the children we serve." Baxter emphasized that the event is designed to be inclusive and accessible, contrasting it with traditional physical challenges such as marathon running. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she said. By leveraging the interactive nature of gaming, Save Point invites participants of all skill levels to contribute, whether they are seasoned e‑sports athletes, casual players, or viewers who simply want to donate while watching their favorite streamer.
To anchor the campaign, Save the Children has teamed up with popular online creator and Twitch personality TheKapFantastic, who previously raised over £5,000 for the charity earlier in the year. This partnership not only brings a recognizable face to the fundraiser but also demonstrates the tangible results that can be achieved when influencers rally their audiences around a cause. Baxter noted that the charity hopes to forge lasting relationships with gamers and streamers beyond the two‑day event. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." The charity also anticipates a wealth of learning opportunities from this inaugural effort. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter added. The insights gathered will inform future campaigns, potentially expanding the scope of gaming‑based philanthropy and refining best practices for donor engagement in digital spaces. Baxter described gamers and streamers as the "unsung heroes of fundraising," highlighting how the gaming world is setting a "new, innovative standard" for charitable support.
She pointed out that many gamers share a love for storytelling, imagination, and immersive worlds, which can be harnessed for real‑world change. "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said.
Save Point forms part of Save the Children’s broader "The One Delivery That Matters" campaign, slated to launch in November 2026. This campaign seeks to shift public attention from the typical holiday gift‑giving narrative to the urgent needs of children who are awaiting essential supplies this Christmas—food, medicine, warm clothing, and safe shelter. Baxter underscored this shift, noting, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The two‑day Save Point event will feature a series of livestreams where participants can set personal fundraising targets, engage in gaming challenges, and interact with viewers in real time.
Those interested can register their interest through the provided link, which will also supply guidance on setting up a fundraising livestream, choosing the right platform, and maximizing audience engagement. The charity will provide promotional assets, donation tracking tools, and technical support to ensure a smooth experience for both streamers and donors.
Beyond the immediate fundraising goals, Save Point aims to cultivate a community of repeat supporters who view gaming as a sustainable avenue for philanthropy. By creating a positive, enjoyable experience tied to a meaningful cause, Save the Children hopes to embed charitable giving into the regular habits of gamers. This could lead to a ripple effect, where individual streams inspire larger collaborations, tournaments, and even corporate sponsorships within the gaming industry.
In summary, Save Point represents a bold experiment at the intersection of digital entertainment and humanitarian aid. It leverages the reach and passion of the gaming community to deliver vital resources to children in need during the holiday season, while also laying the groundwork for future, larger‑scale gaming‑driven charitable events. The charity invites anyone with an internet connection, a love for games, and a desire to make a difference to join the effort and help turn virtual victories into real‑world hope.