This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraising campaign, aptly named Save Point. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming world. "Save Point gives us a platform to interact more closely with gamers, both through strategic partnerships and direct supporter engagement.
Not everyone is able to take part in a marathon or similar physical challenges, so an event like this is far more inclusive and showcases the unique contributions a different kind of supporter can make," she explained. The initiative is being powered in collaboration with popular online creator and streamer TheKapFantastic, who earlier this year helped raise over £5,000 for Save the Children through his own channels. Baxter emphasized that the charity hopes to nurture and expand these relationships with gamers and streamers long after the event has concluded. "It would be amazing to reach a wider audience within this community and share the vital work we do and why it matters," she said.
"I’ll consider the event a massive win if we walk away with a fresh cohort of supporters who are eager to game for us again because of the positive experience they’ve had." Baxter also highlighted the educational value of the venture. "Because this is our first foray into this style of fundraiser, the insights and feedback we collect will be priceless, helping us to design even bigger and better gaming‑centric events in the years to come," she noted. She described gamers and streamers as the "unsung heroes of fundraising" and pointed out that the gaming arena is "setting a new, innovative standard" for charitable support.
"There’s a shared understanding among game enthusiasts that we’re a community that loves stories, imagination, and escaping into new worlds through play. By channeling that passion into tangible, real‑world impact, we’re proving just how powerful and effective the gaming community can be," Baxter added. Save Point forms part of Save the Children’s broader "The One Delivery That Matters" campaign, which kicks off in November 2026. The campaign aims to draw attention to the fact that, for millions of children worldwide, the most crucial gifts this Christmas will not be toys or sweets but essential supplies such as food, medicine, warm clothing, and a safe place to sleep.
"Anything you can imagine being delivered to your doorstep with a tap on a screen is possible," Baxter observed. "But for countless children this holiday, the deliveries they’re hoping for are the ones that will save lives and protect their childhoods." The two‑day Save Point event is scheduled for December 5‑6, 2026. Participants can sign up by expressing their interest through the provided link, after which they will receive guidance on how to set up their own fundraising livestream.
The charity hopes that by merging the excitement of gaming with the generosity of live‑stream audiences, it can generate significant financial support while also raising awareness of the urgent needs facing children in crisis. In addition to the core fundraising goal, Save Point is designed to serve as a learning laboratory for both the charity and the gaming community.
Organizers plan to gather data on viewer engagement, donation patterns, and the effectiveness of various interactive elements—such as in‑game challenges, donation milestones, and collaborative streams—to refine future campaigns. By leveraging the real‑time feedback loop that streaming platforms provide, Save the Children aims to continuously improve its outreach tactics and ensure that each subsequent event delivers greater impact. The partnership with TheKapFantastic also underscores the importance of influencer credibility in modern philanthropy.
Having already demonstrated the ability to mobilize his audience for charitable causes, the streamer brings an authentic voice that resonates with his followers. This authenticity, combined with the charity’s clear messaging about the tangible outcomes of donations, is expected to inspire higher conversion rates from viewers to donors. Beyond the immediate financial targets, Save Point seeks to foster a lasting sense of community among participants. By encouraging gamers to form teams, host joint streams, and share personal stories about why they support Save the Children, the event aims to build a network of advocates who will continue to champion the cause long after the holiday season ends.
This community‑building aspect aligns with the charity’s strategic objective to diversify its supporter base and reduce reliance on traditional fundraising methods. Overall, Save Point represents a bold experiment at the intersection of entertainment and philanthropy.
It demonstrates how a well‑structured, inclusive event can tap into the massive, passionate gaming audience to generate both funds and awareness for children in need. If successful, it could set a precedent for other NGOs looking to harness the power of digital culture for social good, establishing a new template for charitable innovation in the 21st century.