This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraising campaign, which it has christened "Save Point." The initiative is designed to tap into the enthusiasm and reach of the video‑game community, offering a fresh avenue for supporters to contribute to the charity’s mission during the crucial Christmas period. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with gamers. "Save Point was born out of a wider desire to engage more with the gaming community," she explained.
"We wanted to create an event that feels natural for gamers, whether they are seasoned streamers, casual players, or simply fans of interactive entertainment." Baxter highlighted the inclusive nature of the event, noting that traditional fundraising challenges—like marathon runs—can be physically demanding and exclude many potential donors. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she said. By leveraging the interactive and social aspects of gaming, Save Point aims to lower the barrier to entry, inviting anyone with an internet connection and a love of play to take part. The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year.
This partnership not only brings a recognizable face to the campaign but also demonstrates the tangible impact that individual streamers can have when they rally their audiences around a cause. Looking beyond the immediate event, Baxter expressed a strong desire to maintain and expand these new relationships with the gaming community. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a first‑time venture for the charity, the team anticipates a steep learning curve. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter added. The organization plans to analyse viewer metrics, donation patterns, and participant feedback to refine future campaigns, aiming for ever‑greater reach and efficiency.
Baxter also praised gamers and streamers as the "unsung heroes of fundraising," emphasizing that the gaming sector is "setting a new, innovative standard" for charitable support. She pointed out that many gamers share a deep appreciation for storytelling, imagination, and the escapism that interactive media provides. "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said.
Save Point forms part of Save the Children’s broader campaign titled "The One Delivery That Matters," scheduled to launch in November 2026. This campaign seeks to shift public attention from the typical holiday gift‑giving narrative to the urgent needs of children who are awaiting essential supplies this Christmas—things like nutritious food, vital medicines, warm clothing, and safe shelter. Baxter underscored this point, noting, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is slated to run over two days, from December 5 to December 6, 2026.
Participants will be able to sign up through a dedicated registration page, where they will receive guidance on setting up a fundraising livestream, selecting donation platforms, and promoting their streams to maximize reach. The charity will provide resources such as graphics, talking points, and real‑time donation trackers to help streamers keep their audiences engaged and informed throughout the broadcast. Beyond the live streams, Save Point will incorporate interactive elements like in‑game challenges, community leaderboards, and special reward tiers for donors. These features are intended to gamify the giving experience, encouraging friendly competition among participants and fostering a sense of collective achievement.
For example, a milestone of £10,000 raised might unlock a special in‑game skin or a thank‑you video from a high‑profile influencer, adding an extra layer of excitement for both donors and players. The charity also plans to collaborate with game developers to integrate donation prompts directly into popular titles during the event window. By embedding charitable calls‑to‑action within the gaming experience itself, Save the Children hopes to capture spontaneous generosity from players who might otherwise not encounter the campaign. In addition to monetary contributions, the organization aims to raise awareness about the broader issues affecting children worldwide.
Throughout the livestreams, guest speakers—including field workers, pediatric experts, and child advocates—will share stories from the front lines, illustrating how the funds raised translate into tangible improvements in the lives of vulnerable children. Overall, Save Point represents a strategic effort by Save the Children to modernize its fundraising toolkit, aligning with the digital habits of younger donors and leveraging the communal spirit that defines online gaming culture. By blending entertainment with empathy, the charity hopes to create a sustainable model for future campaigns that can be replicated across different platforms and regions.
If you are interested in joining the cause, you can register your interest via the provided link. Once signed up, you will receive detailed instructions on how to set up your own fundraising livestream, tips for engaging your audience, and information on how your contributions will directly support the delivery of essential supplies to children in need this holiday season.