This holiday season, Save the Children is set to debut its very first gaming‑focused and livestream‑driven fundraiser, an event dubbed Save Point. The initiative is designed to tap into the vibrant world of video games and online streaming, offering a fresh avenue for supporters to contribute to the charity’s mission.
Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that resonated with gamers and streamers alike, something that felt natural and inclusive,” Baxter explained. “Not everyone can commit to a marathon or a long‑distance bike ride, but a gaming marathon is far more accessible and can attract a diverse range of participants.” The event will see Save the Children partner with popular content creator and Twitch streamer TheKapFantastic, who earlier in the year raised more than £5,000 for the charity during a dedicated stream.
This collaboration highlights the growing trend of influencers leveraging their audiences for philanthropic purposes. Baxter emphasized that the partnership is just the beginning: “We aim to nurture lasting relationships with gamers, streamers, and their fans well beyond the two‑day window of Save Point.” According to Baxter, the ultimate measure of success will be the community that emerges from the event.
“If we walk away with a new crew of supporters who are eager to game for us again, that would be a massive win,” she said. “We hope to educate the gaming audience about the critical work we do, from emergency relief to long‑term development projects, and inspire them to become ongoing advocates.” Because Save Point is a first‑time endeavour for the charity, Baxter also highlighted the learning potential. “The feedback we gather will be priceless. It will help us refine our approach and scale up future gaming‑centric fundraisers, making them even more impactful year after year.” Baxter described gamers and streamers as "the unsung heroes of fundraising," noting that the gaming sector is "setting a new, innovative standard" for charitable engagement.
She elaborated on the cultural overlap between gaming and philanthropy: "Gamers are storytellers at heart. We love immersive narratives, imaginative worlds, and the sense of escape that games provide. When we channel that passion into real‑world change, we demonstrate just how powerful the community can be when it unites around a common cause." Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift the public’s focus from traditional holiday gifts to essential supplies that children in crisis need most—food, medicine, warm clothing, and safe shelter.
Baxter underscored this message, saying, "In the digital age, we can order almost anything with a click, but for millions of children this Christmas, the most valuable deliveries are those that safeguard their health and future." The two‑day fundraiser is scheduled for December 5‑6, 2026. Participants can sign up through a dedicated registration portal, where they will receive guidance on setting up their own fundraising livestreams, choosing donation platforms, and promoting their streams to maximize reach.
The charity will provide promotional assets, donation trackers, and real‑time updates to keep both streamers and viewers engaged throughout the event. Beyond the live streams, Save Point will feature a series of interactive challenges, such as speed‑run marathons, cooperative multiplayer quests, and charity‑themed in‑game events hosted by partner developers.
These activities are designed to keep audiences entertained while continuously highlighting the cause. Viewers will have the opportunity to donate directly through integrated Twitch extensions or YouTube donation cards, ensuring a seamless giving experience. The partnership with TheKapFantastic is expected to draw a sizable audience, given the creator’s proven track record of mobilising fans for charitable causes.
In addition, Save the Children is reaching out to other prominent streamers and gaming influencers to act as ambassadors, amplifying the event’s visibility across platforms like Twitch, YouTube Gaming, and Discord. Baxter also mentioned the importance of transparency and impact reporting. After the fundraiser concludes, the charity will publish a detailed breakdown of the funds raised, how they will be allocated, and the specific projects they will support—ranging from emergency food parcels in conflict zones to winter coat distributions in cold‑climate regions.
By blending the excitement of gaming with the urgency of humanitarian aid, Save Point aims to create a new template for nonprofit fundraising. Baxter concluded, "When we turn the joy of play into tangible, life‑saving outcomes, we prove that the gaming community isn’t just about entertainment—it’s a force for profound, lasting change."