This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a live‑streamed event dubbed Save Point. The initiative, scheduled for December 5‑6, 2026, is designed to merge the excitement of video games with the power of charitable giving, offering a novel way for supporters to contribute during the festive period. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted to create a platform where gamers and streamers could actively participate in our mission, not just as donors but as partners,” Baxter explained. “Traditional fundraising events like marathons are fantastic, but they aren’t accessible to everyone. A gaming‑centric event opens the door for a much wider audience to get involved.” By leveraging the interactive nature of online gaming, Save Point aims to attract both established content creators and casual players who might not otherwise engage with charitable campaigns.
The charity has already secured a partnership with popular streamer TheKapFantastic, who previously raised over £5,000 for Save the Children earlier this year. Baxter emphasized that this collaboration is just the beginning, noting the organization’s intention to nurture ongoing relationships with gamers and influencers after the event concludes. "Our goal is to reach deeper into the gaming ecosystem and share the story of our work with a community that thrives on creativity and collaboration," she said. "If we walk away with a new cohort of supporters who are eager to game for our cause again, we’ll consider the event a massive success." Baxter also highlighted the learning component of the initiative.
As Save Point marks the charity’s first foray into this type of fundraiser, the feedback gathered will be instrumental in refining future events. "We’re treating this as a pilot. The insights we collect will help us scale up and deliver even more impactful gaming‑based fundraisers in the years to come," she added. Describing gamers and streamers as the "unsung heroes of fundraising," Baxter pointed out that the gaming world is setting a new, innovative standard for charitable support.
She noted that many gamers are drawn to storytelling, imagination, and immersive experiences—elements that can be harnessed to drive real‑world change. "When we channel that passion for play into tangible outcomes, we demonstrate just how influential the gaming community can be," Baxter remarked. Save Point is part of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
This campaign seeks to shift the focus of holiday gifting from material presents to essential supplies for children in need—such as nutritious food, medicines, warm clothing, and safe shelter. Baxter underscored the stark contrast between typical holiday deliveries and the life‑saving provisions that many children await this season. "Anything can be delivered with a click of a button, but for millions of children this Christmas, it isn’t toys they’re hoping for—it’s the deliveries that will preserve their health and wellbeing," she said.
The event will be streamed live, allowing participants to set up their own fundraising channels, engage with viewers, and rally donations throughout the two‑day period. Interested individuals can register their intent to join Save Point via a dedicated sign‑up page, where they will also receive guidance on how to configure a successful fundraising livestream. The charity plans to provide resources such as donation trackers, promotional graphics, and tips on audience interaction to help participants maximize their impact.
Beyond the immediate fundraising goals, Save Point is intended to serve as a catalyst for long‑term engagement. By introducing gamers to the tangible outcomes of their contributions—like delivering medicine to a clinic in a conflict zone or providing winter coats to children in cold climates—the charity hopes to foster a lasting sense of purpose within the community. Baxter believes that this emotional connection will inspire repeat involvement and even spark new collaborations between game developers, streaming platforms, and nonprofit organizations.
In summary, Save the Children’s Save Point represents a pioneering effort to blend the digital entertainment sphere with humanitarian aid. By tapping into the enthusiasm and reach of the gaming audience, the charity aims to deliver critical resources to vulnerable children during the most vulnerable time of the year.
The event not only promises to raise essential funds but also to showcase the transformative potential of play when aligned with a compassionate mission. Participants and viewers alike are encouraged to join the movement, turn their love of gaming into meaningful action, and help ensure that millions of children receive the life‑saving deliveries they need this Christmas.