This holiday season, Save the Children is set to roll out its very first gaming‑centric fundraising campaign, dubbed Save Point. The initiative merges the excitement of video games with the power of live streaming to generate support for children in need during the festive period.
Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a way to reach gamers and streamers in a manner that feels natural to them,” Baxter explained. “Traditional charity events like marathons are fantastic, but they aren’t accessible to everyone.
A gaming‑focused fundraiser opens the door for a whole new segment of supporters who might not otherwise get involved.” By leveraging the interactive nature of online gaming, Save Point aims to attract both corporate partners and individual donors who are passionate about games. Baxter highlighted that the event is designed to be inclusive: “Not everyone can train for a marathon or climb a mountain, but almost anyone can pick up a controller or sit down at a computer.
That accessibility lets us showcase how diverse supporters can make a tangible impact.” The charity has teamed up with popular content creator and Twitch streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This partnership exemplifies the collaborative spirit the charity hopes to cultivate across the gaming ecosystem.
Baxter expressed enthusiasm about maintaining these relationships beyond the two‑day event, noting that sustained engagement will help spread awareness of the organization’s work. "If we can introduce more gamers to the realities of what we do and why it matters, we’ll have taken a big step forward," she said.
"A true measure of success will be walking away with a fresh cohort of supporters who are eager to return to the platform and fundraise for us again, based on the positive experience they’ve had." Because Save Point is a brand‑new format for the charity, Baxter stressed that the event also serves as a learning laboratory. "We’ll be collecting feedback from participants, partners, and viewers, which will be invaluable as we refine and expand our gaming‑focused fundraising strategy in the years to come," she noted. "Each insight will help us design larger, more ambitious events that continue to push the boundaries of what charitable gaming can achieve." Baxter praised gamers and streamers as "the unsung heroes of fundraising," emphasizing that the gaming world is pioneering a novel, creative approach to philanthropy.
She added that gamers share a common love for storytelling, imagination, and immersive experiences, which can be redirected toward real‑world impact. "When we transform our passion for play into a catalyst for lasting change, we demonstrate just how powerful the gaming community can be," she said.
Save Point forms part of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026. The campaign shines a light on the stark reality that, for millions of children worldwide, the most important gifts this Christmas are not toys but essential supplies—food, medicine, warm clothing, and safe shelter. Baxter underscored this point, stating, "In the age of instant delivery, we can have anything arrive at our doorstep with a tap.
Yet for countless children this season, the deliveries they need are life‑saving essentials, not entertainment." The event is scheduled for December 5‑6, 2026. During those 48 hours, participating gamers will host live streams, compete in challenges, and encourage viewers to donate directly to Save the Children.
The charity has set up a simple registration process, allowing interested streamers to sign up and receive guidance on how to set up their fundraising broadcast. Beyond the immediate fundraising goal, Save Point seeks to foster a lasting community of gaming‑aligned philanthropists. By providing tools, resources, and a platform for ongoing collaboration, Save the Children hopes to embed charitable giving into the fabric of gaming culture.
Baxter envisions a future where gaming events of this nature become a regular fixture on the charitable calendar, complementing traditional campaigns and expanding the reach of humanitarian aid. In summary, Save Point represents a strategic pivot for Save the Children, tapping into the vibrant, story‑driven world of video games to mobilize a new generation of donors.
Through partnerships with influential creators like TheKapFantastic, a clear focus on accessibility, and a commitment to learning and iteration, the charity aims to set a precedent for how the gaming sector can champion social good. Those interested in joining the effort can register their interest via the provided link and receive step‑by‑step instructions for launching a successful fundraising livestream.