This holiday season, Save the Children is set to debut its very first gaming‑focused fundraiser, a live‑streaming extravaganza called Save Point. The initiative, which will run over two days in early December, aims to bring together gamers, content creators, and supporters from around the world to raise money and awareness for children in need.
Fiona Baxter, the organization’s senior fundraising manager, told GamesIndustry.biz that the concept for Save Point grew out of a broader ambition to deepen the charity’s relationship with the gaming community. "We wanted a way to connect with gamers that felt natural and inclusive," she explained. "Not everyone can sign up for a marathon or a long‑distance bike ride, but many people love to play games and stream their experiences.
Save Point gives those individuals a chance to contribute in a format that fits their interests and skills." The event will feature a partnership with popular online creator and streamer TheKapFantastic, who has already demonstrated his commitment to the cause by raising more than £5,000 for Save the Children earlier this year. Baxter emphasized that this collaboration is just the beginning of a longer‑term strategy to nurture relationships with gamers and influencers long after the two‑day fundraiser concludes.
"If we can introduce more people in the gaming space to the work we do and why it matters, we’ll have built a sustainable pipeline of supporters who might choose to game for us again in the future," she said. Baxter also highlighted the learning potential embedded in the event.
Because Save Point is a first‑time venture for the charity, the feedback and data gathered will be crucial for refining future gaming‑related fundraisers. "We expect to walk away with valuable insights on what works, what doesn’t, and how we can scale up these kinds of experiences year after year," she added. In her remarks, Baxter described gamers and streamers as "the unsung heroes of fundraising," noting that the gaming world is beginning to set a new, innovative standard for charitable support.
She pointed out that many gamers share a love of storytelling, imagination, and immersive worlds—qualities that can be harnessed to drive real‑world impact. "When we turn a passion for play into a vehicle for lasting change, we showcase just how powerful the gaming community can be," she said.
Save Point is a central component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential items that millions of children will be waiting for this Christmas—food, medicine, warm clothing, and safe shelter. Baxter underscored the stark contrast between typical consumer deliveries and the life‑saving provisions needed by vulnerable children.
"Anything you can order online can be delivered with a tap of a screen, but for many children this season, the deliveries they need aren’t toys—they’re the basics that keep them alive and healthy," she said. The Save Point fundraiser will run from December 5 to December 6, 2026. Participants can sign up by registering their interest through the event’s dedicated portal, where they will receive guidance on setting up a fundraising livestream, tips for engaging audiences, and resources for promoting the cause. The charity encourages both seasoned streamers and newcomers to join, emphasizing that every contribution—whether it’s a small donation from a single viewer or a larger sum raised through a marathon gaming session—adds up to meaningful support for children in crisis.
Beyond the immediate fundraising goal, Save Point aims to foster a sense of community among gamers who share a commitment to social good. By creating a shared platform where participants can showcase their skills, interact with viewers, and learn about the challenges faced by children worldwide, the event hopes to inspire ongoing advocacy and volunteerism. Baxter envisions a future where gaming events become a regular fixture on the charity’s calendar, each one building on the successes and lessons of the last. In summary, Save Point represents an innovative blend of entertainment and philanthropy, leveraging the reach and enthusiasm of the gaming sector to deliver critical aid to children during the holiday season.
Through strategic partnerships, thoughtful planning, and a clear focus on both fundraising and education, Save the Children is positioning itself at the forefront of a new era of charitable engagement—one where the power of play translates directly into real‑world relief for those who need it most.