This holiday season, Save the Children is set to debut its very first gaming‑focused and livestream‑driven fundraising initiative, which they have christened "Save Point." The concept emerged from a broader ambition to deepen the organization’s connection with the vibrant gaming community, a sentiment echoed by senior fundraising manager Fiona Baxter in an interview with GamesIndustry.biz. Baxter explains that Save Point represents a strategic effort to reach gamers and streaming personalities alike, offering a partnership model that is more inclusive than traditional charity challenges. "Not everyone can commit to running a marathon or climbing a mountain," she notes, "so an event like this, which can be joined from the comfort of a bedroom or a gaming setup, opens the door for a far wider range of supporters. It also gives us the chance to highlight the unique contributions that a different kind of donor can make." To give the event a strong launchpad, Save the Children has teamed up with popular online creator and Twitch streamer TheKapFantastic, who already demonstrated his fundraising chops earlier this year by raising more than £5,000 for the charity.
This partnership not only brings a built‑in audience but also signals the organization’s intention to nurture ongoing relationships with gamers and content creators long after the two‑day event concludes. "Our goal is to keep the conversation going with the gaming world," Baxter says.
"If we can introduce more people in that community to the work we do and why it matters, we’ll have taken a big step forward. Success for us will look like a fresh cohort of gamers who, after experiencing Save Point, want to keep supporting us through future streams or gaming marathons." Because Save Point is a brand‑new format for the charity, Baxter emphasizes the learning potential embedded in the event. "This is our first foray into a gaming‑centric fundraiser, so the feedback we collect will be priceless. It will shape how we design larger, more ambitious gaming events in the years to come," she adds.
She goes on to describe gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming sector is "setting a new, innovative standard" for charitable support. According to Baxter, the shared love of narrative, imagination, and escapism among gamers creates a powerful foundation for social impact. "When we channel that passion for play into real‑world change, we demonstrate just how influential the gaming community can be," she asserts. Save Point is a centerpiece of Save the Children’s broader campaign titled "The One Delivery That Matters," slated to launch in November 2026.
The campaign seeks to shift public attention from material gifts to essential supplies that children in crisis need during the festive period—items such as nutritious food, vital medicines, warm clothing, and safe shelter. "In the digital age, you can order almost anything with a few taps on a screen," Baxter observes. "But for millions of children this Christmas, the deliveries they’re hoping for aren’t toys or sweets—they’re lifesaving provisions that protect their wellbeing and preserve their childhoods." The Save Point event will run over a two‑day window, from December 5 to December 6, 2026.
Participants are invited to register their interest through a dedicated link, which will provide them with guidance on setting up a fundraising livestream, tips for engaging viewers, and resources for maximizing donation totals. The structure of the event is designed to be flexible. Individual streamers can host their own 24‑hour gaming marathons, organize tournament brackets with entry fees, or collaborate with fellow creators for co‑op challenges—all with the aim of directing the generated revenue to Save the Children’s emergency relief efforts.
The organization will also feature a leaderboard on its website, showcasing top‑earning streams and encouraging a friendly competitive spirit among participants. Beyond the immediate fundraising goal, Save Point aims to cultivate a lasting community of gaming‑aligned philanthropists. By offering post‑event follow‑ups, exclusive content, and opportunities for volunteers to get involved in future campaigns, the charity hopes to embed gaming as a regular pillar of its fundraising mix. In summary, Save Point is more than a one‑off livestream; it is a strategic bridge between the charitable sector and a digital culture that thrives on interactivity, storytelling, and collective achievement.
Through this initiative, Save the Children not only raises essential funds for children in need during the holiday season but also pioneers a model that could redefine how nonprofits engage with the ever‑expanding world of online gaming.