This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event dubbed Save Point. The initiative represents a strategic move to tap into the vibrant world of video games and online streaming, offering a fresh avenue for supporters to contribute to the organization’s mission.
Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective.
Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she explained. The event will be anchored by a collaboration with popular online creator and streamer TheKapFantastic, who has previously demonstrated his fundraising prowess by raising over £5,000 for Save the Children earlier in the year. This partnership underscores the charity’s commitment to building lasting relationships with influencers who can amplify its message to a global audience. Baxter emphasized that the organization intends to keep nurturing these ties long after Save Point concludes.
"It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." She also highlighted the learning potential embedded in the initiative. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. This iterative approach aims to refine the format, making future events even more impactful and engaging for both donors and participants.
According to Baxter, gamers and streamers are often the "unsung heroes of fundraising," and she believes the gaming arena is "setting a new, innovative standard" for charitable support. She elaborated on the cultural synergy between gaming and philanthropy: "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point forms part of a broader campaign titled "The One Delivery That Matters," scheduled to launch in November 2026. The campaign aims to shift the public’s focus from traditional holiday gifts to the essential supplies that many children desperately need during the festive season—items such as nutritious food, essential medicines, warm clothing, and safe shelter.
Baxter illustrated this shift with a poignant analogy: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." By framing essential aid as a digital delivery, the charity hopes to resonate with a tech‑savvy audience that is accustomed to instant gratification and online transactions. The Save Point event is slated for December 5 and 6, 2026.
During these two days, participants will have the opportunity to host their own fundraising livestreams, engage with fellow gamers, and rally their online communities to donate. To join the effort, interested individuals can register through the provided link, which will also supply guidance on setting up a successful fundraising stream. Beyond the immediate financial goals, Save Point is designed to cultivate a new cohort of advocates who view gaming not just as entertainment but as a platform for social good. By integrating charitable messaging into the fabric of gaming culture, Save the Children hopes to inspire ongoing support that extends far beyond the holiday season.
In summary, Save Point represents a pioneering blend of philanthropy and digital entertainment, offering a more inclusive and accessible way for people of all ages and abilities to contribute. As the charity steps into this new frontier, it aims to set a precedent for how the gaming community can mobilize its passion and reach to drive meaningful change for children worldwide.