This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, dubbed "Save Point." The initiative blends live streaming, interactive play, and charitable giving into a single event designed to capture the enthusiasm of gamers worldwide while raising vital funds for children in need. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a platform where both partners and individual supporters could engage in a way that feels natural to them," Baxter explained. "Not everyone has the stamina or inclination to run a marathon or climb a mountain for charity.
A gaming marathon, on the other hand, is far more accessible and showcases the unique contributions that a different kind of supporter can make." To bring the vision to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, a content creator who previously helped the charity raise more than £5,000 earlier this year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers, influencers, and streaming platforms well beyond the two‑day event. "If we can reach even more people in this vibrant community with clear information about what we do and why it matters, that would be a massive win," she said. "I’ll consider the event a triumph if, after the livestreams, we have a fresh cohort of gaming enthusiasts who want to continue supporting us because they’ve experienced the impact first‑hand." Because Save Point is a brand‑new format for the charity, Baxter highlighted the learning potential embedded in the venture.
"This is our first foray into a gaming‑centric fundraiser, so the feedback we collect will be priceless. It will guide us in scaling up and refining future events, making each one bigger, better, and more engaging than the last," she noted. Baxter also praised gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming sector is setting a "new, innovative standard" for charitable support. She described the community as a group of story‑loving, imaginative individuals who use play as an escape to new worlds.
By channeling that passion into real‑world impact, the charity aims to demonstrate the tangible power of the gaming audience. "There’s a shared understanding among game lovers that we’re driven by narrative, creativity, and the thrill of discovery," Baxter said. "When we transform that enthusiasm into a force for lasting change, we prove just how influential the gaming community can be when it rallies around a cause." Save Point forms part of the larger "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift the focus of the holiday season from material gifts to essential supplies for children who are facing hardship.
Baxter explained that for millions of youngsters this Christmas, the most valuable deliveries will be food, medicine, warm clothing, and safe shelter—not toys or confectionery. "In the digital age, anything can be delivered to your doorstep with a few taps on a screen," she observed. "But for those children, the deliveries we’re talking about are lifesaving necessities that protect their wellbeing and preserve their childhoods." The Save Point event is scheduled for December 5‑6, 2026.
During those two days, participating streamers will host live gaming sessions, challenges, and interactive donation drives, encouraging viewers to contribute directly to Save the Children’s relief efforts. Viewers will have the option to donate in real time, with milestones and incentives displayed on screen to motivate higher levels of giving.
To join the event, individuals can register their interest through the charity’s website. Once signed up, participants will receive a detailed guide on how to set up their own fundraising livestream, including technical tips, best practices for audience engagement, and suggestions for integrating charitable messaging into their content. The initiative also plans to feature collaborative gameplay, where multiple streamers team up for joint marathons, as well as special guest appearances from game developers who will donate a portion of sales from select titles during the event window. These partnerships aim to broaden the reach of the fundraiser, tapping into both casual gamers and hardcore fans.
Baxter expressed optimism that Save Point will not only generate immediate financial support but also lay the groundwork for a sustained partnership between the charity and the gaming ecosystem. "We’re hopeful that this event will spark ongoing collaborations, with gamers and streamers becoming long‑term ambassadors for our cause," she concluded.
"When the gaming community rallies together, the impact can be truly transformative—for children around the world and for the future of charitable fundraising itself."