This holiday season, Save the Children is set to roll out its very first gaming‑centric and livestream‑driven fundraiser, an event dubbed Save Point. The initiative, scheduled for December 5‑6, 2026, is designed to tap into the enthusiasm and reach of the gaming community while raising vital funds for children in need. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the organization’s connection with gamers.
“We wanted a platform that would let us interact with the gaming world on both a partnership level and an individual supporter level,” Baxter explained. “Not everyone can sign up for a marathon or a long‑distance bike ride, so a gaming‑focused event offers a more inclusive way for people to contribute and showcase the impact a different type of supporter can have.” To give the event a strong start, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped the charity raise over £5,000 earlier in the year.
Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and streaming personalities. “If we can reach more people in this vibrant community and educate them about the work we do and why it matters, we’ll have achieved a major win,” she said.
“A true measure of success will be walking away with a fresh crew of supporters who are eager to game for us again because of the experience they had during Save Point.” Baxter also highlighted the learning curve involved in launching such a novel fundraiser. “This is our first foray into a gaming‑based charity event, so the feedback we collect will be priceless.
It will help us refine and expand future gaming initiatives, making them bigger and more effective each year.” In her view, gamers and streamers are often the "unsung heroes of fundraising," and she believes the gaming sector is "setting a new, innovative standard" for charitable support. She noted, “There’s a shared understanding among game lovers that we are a community driven by stories, imagination, and the desire to escape into new worlds through play. When we channel that passion into real‑world impact, we demonstrate just how powerful and transformative the gaming community can be.” Save Point forms a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift the narrative around the festive season for millions of children who will be awaiting essential supplies—such as nutritious food, vital medication, warm clothing, and safe shelter—rather than traditional gifts.
Baxter summed up the sentiment: "Anything you can imagine can be delivered to your doorstep with a tap of a screen, but for many children this Christmas, it isn’t toys they’re waiting for—it’s life‑saving deliveries that protect their childhoods." The event will run over two days, featuring a series of livestreams, gaming marathons, and interactive challenges. Participants can sign up through a dedicated registration page, where they will receive guidance on setting up their own fundraising streams, tips for engaging viewers, and resources to maximize donations.
The charity plans to provide a toolkit that includes overlay graphics, donation trackers, and suggested talking points to help streamers convey the urgency of the cause. Beyond the live broadcasts, Save Point will incorporate community‑driven milestones.
For example, reaching certain donation thresholds could unlock special in‑game rewards, exclusive digital collectibles, or shout‑outs from high‑profile creators. These incentives aim to keep audiences motivated and to illustrate how collective effort translates directly into tangible aid for children. The partnership with TheKapFantastic also opens the door for cross‑promotion across multiple platforms, including Twitch, YouTube, and Discord. By leveraging the creator’s existing fan base, Save the Children hopes to attract a diverse audience that spans casual gamers, competitive esports fans, and content‑creation enthusiasts.
The charity anticipates that this multi‑channel approach will broaden its reach far beyond traditional fundraising avenues. Looking ahead, Baxter expressed optimism that Save Point could become an annual fixture in the charity’s calendar. "If this pilot proves successful, we’ll explore larger collaborations with game developers, esports leagues, and even virtual‑reality experiences," she said.
"The ultimate goal is to embed charitable giving into the fabric of gaming culture, so that every time someone picks up a controller, they’re reminded of the difference they can make." In summary, Save Point represents a strategic pivot for Save the Children, aligning the organization with a dynamic, digitally native audience. By marrying the immersive world of gaming with a compelling humanitarian message, the charity aims to deliver essential supplies to children who need them most, while simultaneously forging lasting bonds with a new generation of supporters.
Interested participants can register their interest through the provided link, receive setup instructions, and join a community of gamers united by the shared purpose of delivering hope this holiday season.