This holiday season, Save the Children is set to debut its very first gaming‑focused and live‑streaming fundraiser, an event titled Save Point. The initiative represents a strategic move to tap into the vibrant world of video games and digital content creation, offering a new avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen engagement with the gaming community. “We wanted a platform that would allow us to connect with gamers and streamers in a way that felt natural and exciting for both parties,” she explained.
“Not everyone can commit to running a marathon or climbing a mountain, but a gaming marathon is far more accessible and can attract a diverse range of participants who are eager to make a difference.” The event will be anchored by a partnership with popular online creator and streamer TheKapFantastic, who has previously demonstrated his philanthropic spirit by raising over £5,000 for Save the Children earlier in the year. Baxter emphasized that this collaboration is just the beginning of a longer‑term effort to build lasting relationships with influencers in the gaming space. “Our hope is to reach even more members of this community with clear information about the vital work we do and why it matters,” she said. “If we walk away with a new crew of supporters who want to game for us again because of a positive experience, we’ll consider the event a massive success.” Baxter also highlighted the educational component of the fundraiser.
“Because this is our first foray into a gaming‑centric campaign, the feedback we receive will be priceless,” she noted. “It will help us refine our approach and scale up future events, making each subsequent gaming fundraiser larger, more engaging, and more impactful.” In her view, gamers and streamers are the "unsung heroes of fundraising," and she believes the gaming sector is "setting a new, innovative standard" for charitable support. She elaborated, “There’s a shared understanding among game lovers that we are a community driven by storytelling, imagination, and the desire to escape into new worlds through play. By channeling that passion into real‑world change, we showcase just how powerful and influential the gaming community can be.” Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign seeks to shift the public’s focus from traditional holiday gifts to essential supplies that children in need desperately require during the festive season. Baxter illustrated the contrast: “Anything you can think of can be ordered with a few taps on a screen and delivered to your door. For millions of children this Christmas, however, the items they are waiting for aren’t toys or sweets—they’re life‑saving deliveries such as food, medicine, warm clothing, and a safe place to sleep.” The two‑day event is scheduled for December 5‑6, 2026. Participants will be able to sign up through a dedicated registration page, where they will also receive guidance on setting up their own fundraising livestreams.
By streaming their gameplay, sharing personal stories, and encouraging viewers to donate, participants can turn their hobby into a conduit for significant charitable contributions. Beyond the immediate fundraising goal, Save Point aims to cultivate a lasting community of gamers who feel connected to Save the Children’s cause. Baxter envisions a future where gaming events become a regular fixture in the charity’s calendar, each iteration building on the lessons learned from the previous one. "We want to create a virtuous cycle," she said.
"The more we engage with gamers, the more we can demonstrate the impact of their contributions, which in turn motivates even more people to join the cause." The event also underscores the growing recognition that digital entertainment platforms can serve as powerful tools for social good. As streaming services and online gaming continue to dominate leisure time for millions worldwide, charities are increasingly exploring these channels to reach new audiences. Save the Children’s foray into this space reflects a broader trend of nonprofits adapting to contemporary media consumption habits.
In summary, Save Point represents a pioneering effort by Save the Children to merge the excitement of gaming with the urgency of humanitarian aid. By leveraging the enthusiasm of streamers like TheKapFantastic and the broader gaming community, the charity hopes to deliver essential supplies to children who need them most this Christmas, while also establishing a sustainable model for future digital‑first fundraising campaigns.