This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the worldwide gaming community, according to senior fundraising manager Fiona Baxter, who spoke to GamesIndustry.biz about the project. "Save Point was born out of a larger desire to engage more meaningfully with gamers," Baxter said.
"It gives us a platform to interact with the gaming world not only through brand partnerships but also by inviting individual supporters to take part. Not everyone can sign up for a marathon or a long‑distance bike ride, so an event like this is far more inclusive. It shows the variety of ways people can contribute and the unique impact each type of supporter can have." The charity has teamed up with popular online creator and streamer TheKapFantastic, a figure who already demonstrated a knack for charitable fundraising by generating more than £5,000 for Save the Children earlier in the year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and streaming personalities beyond the confines of the two‑day event.
"If we can reach a broader audience within this community and share the story of what we do and why it matters, that would be a massive win," she explained. "I’ll consider the event a huge success if, after it concludes, we walk away with a fresh cohort of supporters who are eager to game for us again because of the experience they’ve had." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter highlighted the learning curve involved. "There are plenty of learning opportunities built into this event.
As our inaugural attempt at this format, the feedback we collect will be priceless and will help us design even larger and more sophisticated gaming events in the years to come," she noted. Baxter also praised gamers and streamers as "the unsung heroes of fundraising," observing that the gaming ecosystem is "setting a new, innovative standard" for charitable support. She described the gaming audience as a group bound by a love of narrative, imagination, and the escape that interactive play offers.
"Gamers are storytellers at heart. They thrive on immersive worlds and the chance to explore new possibilities.
When we channel that passion into real‑world change, we illustrate just how powerful the gaming community can be," Baxter said. "By turning our love of games into a catalyst for lasting impact, we demonstrate that play can be a force for good." Save Point is a central pillar of Save the Children’s broader campaign titled "The One Delivery That Matters," slated to launch in November 2026. The campaign aims to shift the focus of the holiday season from material gifts to essential deliveries that children in need rely on—such as nutritious food, vital medicines, warm clothing, and safe sleeping arrangements.
"In the digital age, almost anything can be ordered with a few taps on a screen and delivered to your doorstep," Baxter observed. "But for millions of children this Christmas, the items they’re hoping for aren’t toys or sweets; they’re life‑saving supplies that protect their health and preserve their childhoods." The Save Point event will run over two days, from December 5 to December 6, 2026. Participants can sign up by expressing their interest through a dedicated registration link, after which they will receive guidance on setting up their own fundraising livestreams, tips on engaging viewers, and suggestions for maximizing donations.
During the event, streamers will broadcast gameplay, host challenges, and interact with audiences in real time, encouraging viewers to donate directly to Save the Children. The platform will feature leaderboards that highlight top‑raising gamers, special milestones that unlock additional charitable contributions from corporate sponsors, and surprise guest appearances from well‑known figures in the gaming industry. Baxter believes that the interactive nature of live streaming creates a unique sense of community and urgency. "When viewers see a streamer they admire rallying for a cause, it sparks a ripple effect.
People feel part of something bigger, and that emotional connection often translates into generous giving," she explained. Beyond the immediate fundraising goals, Save Point is intended to serve as a blueprint for future collaborations between non‑profits and the gaming sector. The charity hopes to gather data on donor demographics, engagement patterns, and the most effective types of in‑stream calls to action.
This intelligence will inform the design of subsequent events, ensuring they are increasingly impactful and resonant with the gaming audience. In summary, Save the Children’s Save Point initiative represents an innovative blend of entertainment, technology, and philanthropy.
By leveraging the enthusiasm and reach of gamers and streamers, the charity aims to deliver essential supplies to children in crisis during the festive season, while also establishing a sustainable model for ongoing support from the gaming community. Interested participants are encouraged to register early, prepare their streaming setups, and join the cause to help turn virtual victories into real‑world relief.