This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed "Save Point." The concept emerged from a broader ambition to deepen the charity’s connection with the gaming community, a sector that has shown increasing enthusiasm for social good. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the idea for Save Point was sparked by a desire to create more inclusive, accessible ways for supporters to get involved.
"Save Point gives us a platform to interact with gamers and streamers on both a partnership level and an individual donor level," Baxter explained. "Not everyone is able to take part in a marathon or a physical challenge, so an event like this opens the door for a much wider audience. It showcases how a different type of supporter can make a meaningful impact through something they love – gaming." To bring the event to life, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier this year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers, influencers, and their audiences beyond the two‑day fundraiser.
"Our goal is to reach as many people as possible within the gaming community and inform them about the vital work we do and why it matters," she said. "If, after the event, we have a fresh cohort of supporters who are excited to game for us again because of the experience they had, I’ll consider that a massive success." Because this is Save Children’s first foray into a gaming‑centric fundraiser, Baxter highlighted the learning potential embedded in the initiative. "The feedback we gather will be priceless. It will help us refine our approach and scale up future gaming events, making them larger and more effective year after year," she noted.
Baxter also praised gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming world is establishing a new, innovative standard for charitable support. She described the community as one built on a shared love of narrative, imagination, and the escapism that comes from immersive play.
By channeling that passion into real‑world impact, the gaming audience can demonstrate just how powerful collective play can be when directed toward lasting change. The Save Point event forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
This campaign aims to shift the focus of the festive season from material gifts to essential supplies for children in need. Baxter explained that while many families can order toys or treats with a few clicks, millions of children are instead awaiting life‑saving deliveries such as food, medicine, warm clothing, and safe shelter.
"Anything you can think of can be delivered straight to your door with a tap on a screen," she said. "But for countless children this Christmas, the deliveries they’re hoping for aren’t toys – they’re the basics that protect their health, safety, and future." Save Point is scheduled for December 5‑6, 2026.
Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream. Once registered, gamers can choose to stream their play sessions, encourage viewers to donate, and even organize collaborative challenges or tournaments to boost contributions. The event will feature a mix of popular titles, community‑chosen games, and special charity streams where high‑profile creators join forces to amplify the cause.
Viewers will have the opportunity to interact directly with the streamers, ask questions about the charity’s work, and see real‑time updates on fundraising totals. By integrating donation alerts, leaderboards, and milestone celebrations into the livestreams, Save Point aims to create a dynamic, engaging experience that keeps audiences invested throughout the two‑day period.
Beyond the immediate fundraising goal, Save Point seeks to lay the groundwork for an ongoing partnership between Save the Children and the gaming ecosystem. Baxter envisions future collaborations that could include in‑game charity events, virtual item sales where a portion of proceeds go to the organization, and educational content that highlights the challenges faced by children worldwide. By embedding charitable messaging within the fabric of gaming culture, the charity hopes to foster a lasting sense of responsibility among players. In summary, Save Point represents a pioneering step for Save the Children, leveraging the reach and enthusiasm of the gaming community to deliver essential aid to children during the holiday season.
By offering an accessible, entertaining, and purpose‑driven alternative to traditional fundraising methods, the charity aims to attract a new generation of supporters who can turn their love of play into tangible, life‑changing outcomes for vulnerable children around the globe.