This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraising initiative, aptly named "Save Point." The event, scheduled for December 5‑6, 2026, merges the excitement of video games with the generosity of online audiences, aiming to channel that energy into tangible aid for children in need. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a platform that would let us interact with gamers and streamers on a level that feels natural for them," she said.
"Not everyone can sign up for a marathon or a long‑distance bike ride, but a gaming marathon is far more inclusive and can attract a diverse range of supporters who might otherwise never encounter our work." To bring the vision to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously raised more than £5,000 for the charity earlier this year through a series of charity streams. This partnership not only adds star power to the event but also demonstrates the potential of influencer‑driven philanthropy in the digital age. Baxter emphasised that the charity hopes the collaboration will be the first of many ongoing relationships with gamers, content creators, and their audiences.
"If we can introduce more people in this vibrant community to the impact of our programmes, it could create a lasting pipeline of supporters who choose to game for a cause," she explained. "Success for us will be measured not just by the dollars raised on those two days, but by the new cohort of advocates who continue to champion our mission long after the livestream ends." Because Save Point is a brand‑new format for the organisation, Baxter also highlighted the learning curve involved.
"This is our inaugural foray into a gaming‑centric fundraiser, so the feedback we receive—from technical logistics to audience engagement—will be priceless. It will inform how we design larger, more ambitious gaming events in the years to come," she noted. Describing gamers and streamers as the "unsung heroes of fundraising," Baxter pointed out that the gaming ecosystem is beginning to set a "new, innovative standard" for charitable support.
She elaborated on the cultural synergy between gaming and philanthropy: "Gamers are storytellers at heart. We love immersive narratives, creative world‑building, and the sense of escape that games provide. When we channel that passion into real‑world impact, we showcase just how powerful that community can be when it rallies around a shared purpose." Save Point is a key pillar of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential items many children will be waiting for this Christmas—food, medicine, warm clothing, and safe shelter.
Baxter underscored the stark contrast between consumer expectations and urgent needs: "Anyone can order a toy with a click, but for millions of children this season, the most vital deliveries are those that sustain life and protect childhood." The event will be hosted on major streaming platforms, allowing participants to set up their own fundraising channels, interact with viewers in real time, and unlock donation milestones through in‑game achievements. Organisers anticipate a range of activities, from speed‑run marathons and multiplayer tournaments to creative challenges where streamers design custom game levels inspired by the charity’s work. To join the cause, interested gamers can sign up via the official Save Point registration page. Once registered, they will receive a toolkit that includes branding assets, suggested donation targets, and technical guidance on integrating donation overlays into their streams.
The charity also promises to spotlight top‑performing creators on its own channels, giving them additional exposure and amplifying the overall fundraising impact. Beyond the immediate financial goals, Save Point aims to foster a sense of community among participants. Baxter envisions a post‑event network where gamers continue to collaborate on micro‑campaigns, share best practices, and perhaps even develop original game content that raises awareness about child welfare issues. "We see this as the beginning of a long‑term partnership with the gaming world," she said.
"When players see the direct line between their hobby and tangible change, it creates a powerful feedback loop that can sustain charitable giving for years to come." In summary, Save Point represents a pioneering effort by Save the Children to harness the enthusiasm, creativity, and reach of the gaming sector for a humanitarian cause. By blending live streaming, interactive gameplay, and a clear message about the critical deliveries children need this holiday season, the charity hopes to set a precedent for how digital entertainment can be leveraged for social good. Those who wish to participate or learn more can register their interest now and receive detailed instructions on how to launch a fundraising livestream that could make a real difference in the lives of vulnerable children worldwide.