This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising campaign, dubbed "Save Point." The initiative merges the excitement of video games with the power of live streaming to rally support for children in need during the festive period. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted to create a platform where gamers, whether they are seasoned streamers or casual players, could contribute in a way that feels natural to them," Baxter explained.
"Not everyone can run a marathon or climb a mountain, but a gaming marathon is far more accessible and still offers a compelling way to showcase the impact that a different type of supporter can have." To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for the charity earlier in the year. The partnership illustrates the organization’s strategy of leveraging established personalities within the gaming sphere to amplify its message and reach.
Baxter emphasized that the charity aims to nurture these relationships well beyond the two‑day event. "Our goal is to keep the conversation going with gamers and streamers after Save Point ends," she said. "If we can introduce more people in this vibrant community to the work we do and why it matters, we’ll have taken a major step forward.
Success, for us, will look like a new cohort of supporters who are eager to game for Save the Children again because of the positive experience they had with us." Because this is Save Children’s first foray into a gaming‑centric fundraiser, the team is also keen to harvest insights that will inform future endeavors. "There are countless learning opportunities embedded in this event," Baxter noted.
"The feedback we collect will be priceless, helping us refine and expand our gaming‑related activities year after year." In her remarks, Baxter described gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming world is "setting a new, innovative standard" for charitable support. She highlighted the shared values of the gaming community—storytelling, imagination, and the desire to explore new realms—as a natural fit for translating virtual passion into tangible, real‑world change. "Gamers love narratives and the thrill of escaping into new worlds," Baxter said.
"When we channel that enthusiasm toward a cause that saves lives, we demonstrate just how potent and influential the gaming community can be." Save Point is a cornerstone of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift the holiday focus from material gifts to essential supplies for children who are awaiting critical deliveries—such as nutritious food, vital medicines, warm clothing, and safe shelter—rather than toys.
"In the digital age, anything can be ordered with a few taps on a screen," Baxter observed. "But for millions of children this Christmas, the items they’re hoping for aren’t gadgets or sweets; they’re life‑saving deliveries that protect their wellbeing and preserve their childhoods." Save Point is scheduled to run over two days, from December 5 to December 6, 2026. Participants can sign up to take part in the event, receive guidance on setting up a fundraising livestream, and join a growing network of gamers committed to making a difference. To join the cause, interested individuals are encouraged to register their interest through the provided link, where they will receive detailed instructions on how to launch a fundraising stream, promote their efforts, and engage with both the gaming community and supporters of Save the Children.
By blending the interactive nature of gaming with the altruistic goals of a charitable organization, Save Point aims to create a memorable, impactful experience that not only raises vital funds but also fosters lasting relationships between the nonprofit sector and the ever‑expanding world of online entertainment. The charity hopes that this innovative approach will inspire similar collaborations in the future, establishing gaming as a reliable and powerful avenue for philanthropy.