This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a two‑day livestream extravaganza titled Save Point. The event, scheduled for December 5‑6, 2026, merges the excitement of video games with the power of online charity, inviting gamers, streamers, and supporters worldwide to raise funds for children in need. Fiona Baxter, the charity’s senior fundraising manager, told GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community.
“We wanted a platform that could speak directly to gamers and the audiences that follow them,” Baxter explained. “Not everyone can commit to a marathon or a long‑distance bike ride, but a gaming marathon is far more inclusive and can attract a diverse range of participants.” By partnering with popular content creator and Twitch streamer TheKapFantastic—who earlier in the year helped generate more than £5,000 for Save the Children—the charity hopes to tap into an enthusiastic fan base that is already accustomed to donating during live broadcasts. The collaboration is designed to showcase how individual supporters, as well as corporate partners, can contribute through play, chat interactions, and on‑screen fundraising widgets. Baxter emphasized that the event is just the beginning of a longer‑term strategy to nurture relationships with gamers and digital creators.
“If we can introduce more people in this space to the work we do and why it matters, we’ll have built a sustainable pipeline of supporters,” she said. “A successful outcome for us would be walking away with a fresh crew of gamers who feel inspired to host future streams or organize their own charity gaming nights because of the experience they had with Save Point.” Because Save Point is a pilot initiative, the charity anticipates a steep learning curve. “We’re gathering data on viewer engagement, donation spikes, and the technical aspects of running a large‑scale livestream,” Baxter noted. “That feedback will be crucial as we refine our approach and aim to host even bigger, more impactful gaming events in the years to come.” In her remarks, Baxter described gamers and streamers as the "unsung heroes of fundraising," highlighting how the gaming world is forging a new, innovative standard for charitable support.
She pointed out that many gamers share a love of narrative, imagination, and escapism, which can be redirected toward tangible social change. "When we transform a passion for play into a catalyst for real‑world impact, we demonstrate just how influential the gaming community can be," she said.
Save Point forms part of a larger campaign titled “The One Delivery That Matters,” slated to launch in November 2026. The campaign aims to shift the holiday narrative for millions of children who, instead of receiving toys, are awaiting essential supplies—food, medicine, warm clothing, and safe shelter.
Baxter underscored the contrast: "Anyone can order a gadget with a few clicks, but for countless children this Christmas, the deliveries they need are lifesaving essentials, not entertainment." The messaging seeks to remind donors that their contributions can directly replace a missing meal or a warm coat for a child in crisis. The event’s structure will feature a series of gaming challenges, speed‑run marathons, and cooperative play sessions, all streamed live across multiple platforms.
Viewers will have the ability to donate through integrated buttons, with real‑time leaderboards displaying top contributors and milestones. Special guest appearances from well‑known developers and e‑sports personalities are planned to boost visibility and encourage cross‑community participation.
To join the cause, participants can register their interest via the Save the Children website. Once signed up, they will receive a toolkit containing guidelines on setting up a fundraising stream, suggested donation targets, promotional assets, and tips for engaging audiences. The charity also offers technical support for newcomers to streaming, ensuring that even those with limited experience can take part confidently. Beyond the immediate fundraising goal, Save Point is designed to foster a sense of community among gamers who share a common purpose: using their hobby to make a difference.
By aligning the thrill of competition with the compassion of charity, the event aspires to create lasting bonds between the nonprofit sector and the digital entertainment sphere. In summary, Save the Children’s inaugural Save Point event represents a bold experiment in merging interactive media with philanthropy. With the backing of influential creators like TheKapFantastic, a clear strategic vision from senior staff, and a heartfelt campaign that spotlights the urgent needs of children worldwide, the organization hopes to set a precedent for future collaborations across the gaming industry.
The event not only promises to raise vital funds during the festive season but also aims to cement gaming as a powerful vehicle for social good, paving the way for more innovative, inclusive, and impactful charitable initiatives in the years ahead.