This holiday season, Save the Children is set to roll out its very first gaming‑centric and livestream‑driven fundraising initiative, branded Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the gaming world, according to senior fundraising manager Fiona Baxter, who spoke to GamesIndustry.biz about the project’s origins and goals. Baxter explained that Save Point was "born from a wider desire to engage more with the gaming community." She highlighted that the event offers a new avenue for collaboration, both through formal partnerships and the involvement of individual supporters.
"Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she said, emphasizing the inclusive nature of the format. The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year. Baxter expressed enthusiasm about maintaining and expanding these relationships beyond the immediate fundraiser. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she noted.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because this is Save the Children’s first foray into a gaming‑based campaign, Baxter stressed the learning potential inherent in the venture. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she said.
She went on to describe gamers and streamers as "unsung heroes of fundraising," pointing out that the gaming sector is "setting a new, innovative standard" for charitable support. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," Baxter added.
Save Point is a component of Save the Children’s broader campaign titled "The One Delivery That Matters," which is slated to launch in November 2026. The campaign seeks to shift public attention from the typical festive focus on toys and treats to the essential supplies that many children will be awaiting this Christmas—items such as food, medicine, warm clothing, and safe shelter.
"Absolutely anything you could think of can be delivered right to your door at the tap of a screen," Baxter observed. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event itself is scheduled for the weekend of December 5‑6, 2026. During those two days, participants will be able to join livestreams, host their own gaming marathons, and encourage viewers to donate toward the cause.
The charity has set up a registration portal where interested gamers can sign up, receive guidance on how to set up a fundraising stream, and access promotional assets to help spread the word. In practical terms, the event will feature a mix of popular titles, charity‑specific challenges, and collaborative play sessions with TheKapFantastic and other high‑profile creators. Viewers will have the opportunity to contribute directly through integrated donation links, and milestones will be celebrated live, creating a sense of shared achievement. Baxter explained that this real‑time interaction not only fuels excitement but also builds a community of supporters who feel personally invested in the mission.
Beyond the immediate financial goals, Save Point aims to cultivate a lasting network of gaming advocates for the charity. By providing a platform where gamers can see the tangible impact of their contributions—whether it’s funding a vaccination program, supplying winter coats, or delivering emergency food parcels—Save the Children hopes to turn one‑off participants into long‑term ambassadors. "If we can show that a few hours of streaming can translate into life‑saving resources for children in need, we believe that will inspire a new wave of philanthropy within the gaming sphere," Baxter said.
The initiative also reflects a broader trend of nonprofits exploring digital entertainment as a fundraising conduit. As streaming platforms continue to grow and audiences become more accustomed to interactive, participatory content, charities are discovering fresh ways to capture attention and drive donations.
Save the Children’s entry into this space signals its commitment to staying ahead of the curve and meeting supporters where they spend their leisure time. Overall, Save Point represents a strategic blend of entertainment, community engagement, and humanitarian aid.
By leveraging the storytelling power of games and the reach of livestream technology, the charity hopes to deliver critical supplies to children who would otherwise go without during the holiday season. Those who wish to take part can register via the official Save Point page, where they will find step‑by‑step instructions, technical support, and promotional material to help them launch a successful fundraising stream.
In summary, Save the Children’s inaugural gaming fundraiser seeks to redefine charitable giving by making it more accessible, interactive, and resonant with a younger, digitally‑savvy audience. Through partnerships with creators like TheKapFantastic, a clear focus on tangible outcomes, and a commitment to learning and iteration, the organization aims to set a new benchmark for how the gaming community can contribute to real‑world change.