This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising campaign, titled Save Point. The initiative blends live streaming, interactive play, and charitable giving into a single, accessible event that aims to draw in a broader segment of the gaming community. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a growing ambition to deepen the charity’s connection with gamers. "Save Point gives us a platform to engage with the gaming world not just through corporate partnerships but also by inviting individual supporters to take part," she explained.
"Not everyone can commit to a marathon or a long‑distance bike ride, so an event built around gaming offers a more inclusive way for people to contribute and showcase the impact that a different kind of supporter can make." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier this year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers and streamers beyond the two‑day event. "Our goal is to reach even more members of this community with clear information about what we do and why it matters," she said.
"I’ll consider the event a massive success if we walk away with a fresh cohort of supporters who are eager to game for us again because of the experience they’ve had." Because Save Point is a brand‑new format for the charity, Baxter highlighted the wealth of learning opportunities it presents. "This is our first foray into a gaming‑centric fundraiser, so the feedback we gather will be priceless. It will help us refine and expand future gaming events, making them larger and more effective each year," she noted.
Describing gamers and streamers as the "unsung heroes of fundraising," Baxter pointed out that the gaming arena is setting a novel, innovative standard for charitable support. "There’s a shared understanding among game lovers that we’re a community that cherishes stories, imagination, and the chance to escape into new worlds through play.
When we channel that passion into tangible, real‑world change, we demonstrate just how powerful and impactful the gaming community can be," she added. Save Point is a cornerstone of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift the focus of the holiday season from material gifts to essential deliveries that children in need rely on—such as nutritious food, vital medicines, warm clothing, and safe shelter. "In the digital age, virtually anything can be ordered to your doorstep with a few taps," Baxter observed.
"But for millions of children this Christmas, it isn’t toys or sweets they’re awaiting—it’s life‑saving deliveries that protect their childhoods." Scheduled for December 5‑6, 2026, Save Point invites participants to register their interest and receive guidance on setting up a fundraising livestream. By merging the excitement of gaming with the urgency of humanitarian aid, the event aspires to create a new model for charitable engagement—one that is both entertaining and profoundly meaningful. The initiative also aims to highlight the stark reality that many children will spend the festive period waiting for essential supplies rather than presents. Through the livestreams, viewers can watch gamers tackle challenges, interact with audiences, and encourage donations that directly fund food parcels, medical kits, winter coats, and safe sleeping arrangements.
This dual‑purpose approach not only raises critical funds but also educates a global audience about the pressing needs of vulnerable children during the holiday season. By leveraging the reach of popular streamers and the interactive nature of video games, Save the Children hopes to tap into a demographic that is often under‑represented in traditional fundraising efforts. The organization believes that the collaborative spirit inherent in gaming—teamwork, strategy, and shared victories—mirrors the collective effort required to address global child poverty.
In addition to the live events, Save Point will feature post‑event content, including highlight reels, donor thank‑you messages, and impact reports that illustrate how the contributions are being used on the ground. This transparency aims to reinforce trust and encourage ongoing support from the gaming community.
Ultimately, Save Point represents a bold experiment in modern philanthropy, testing how digital entertainment can be harnessed for social good. If successful, it could pave the way for a series of recurring gaming‑based fundraisers, each building on the lessons learned and expanding the network of passionate, game‑loving advocates for children’s rights worldwide.
Interested participants can sign up through the official Save the Children portal, where they will receive step‑by‑step instructions on configuring their streaming setup, choosing fundraising targets, and promoting their events across social media channels. By turning play into purpose, Save Point aspires to deliver both joy and essential aid to children who need it most this Christmas.