This holiday season, Save the Children is set to debut its very first gaming‑focused and livestream‑driven fundraising initiative, aptly named Save Point. The concept emerged from a broader ambition to deepen the charity’s connection with the gaming community, a sector that has shown remarkable enthusiasm for social causes. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that Save Point was "born from a wider desire to engage more with the gaming community." She emphasized that the event provides a new avenue for collaboration, both with established gaming partners and with individual supporters who may not be able to take part in traditional physical challenges such as marathons. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter explained.
The charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously generated more than £5,000 for Save the Children earlier in the year. This partnership illustrates the growing trend of influencers leveraging their platforms for philanthropy, turning viewership into tangible donations.
Looking beyond the two‑day event, Baxter expressed a strong desire to sustain and expand relationships with gamers and streamers. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a first‑time venture for the organization, there is a keen focus on learning and improvement.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. This iterative approach mirrors the agile mindset common in tech and gaming circles, where rapid feedback loops drive continuous enhancement. Baxter also highlighted the crucial role that gamers and streamers play in modern fundraising, calling them "unsung heroes of fundraising" and pointing out that the gaming arena is "setting a new, innovative standard" for charitable support.
She described the gaming community as a group of story‑loving, imaginative individuals who use play to escape into new worlds. By channeling that passion into real‑world impact, the community demonstrates its capacity to effect lasting change. Save Point is a central element of Save the Children’s broader campaign, "The One Delivery That Matters," slated to launch in November 2026. The campaign seeks to shift public attention from material gifts to essential deliveries that children in need rely on during the festive season—items such as nutritious food, vital medicines, warm clothing, and safe shelter.
Baxter underscored this point, saying, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5 and 6, 2026.
Participants can register their interest through the provided link, which will also supply guidance on setting up a fundraising livestream. By broadcasting their gameplay, streamers can encourage viewers to donate, turning each in‑game achievement into a contribution toward the charity’s mission. Beyond the immediate fundraising goal, Save Point aims to foster a lasting community of gamers who view charitable giving as an integral part of their online identity.
The event will feature interactive challenges, leaderboards, and exclusive in‑game rewards tied to donation milestones, creating a gamified experience that motivates both seasoned donors and newcomers. In addition to financial contributions, the event will raise awareness about the broader issues affecting children worldwide.
By integrating storytelling elements—such as highlighting personal narratives of children who have benefited from previous deliveries—streamers can humanize the cause, making the abstract concept of "deliveries" more tangible for audiences. The collaboration with TheKapFantastic also opens doors for cross‑promotion with other creators, potentially expanding the reach of Save Point across multiple platforms like Twitch, YouTube, and Facebook Gaming.
This multi‑platform strategy ensures that the charity can tap into diverse viewer demographics, from casual gamers to hardcore esports fans. Looking ahead, Save the Children plans to evaluate the success of Save Point through metrics such as total funds raised, number of new supporters acquired, and qualitative feedback from participants. These insights will inform future gaming‑centric campaigns, with the goal of establishing a recurring calendar of events that align with major holidays and gaming milestones. In summary, Save Point represents a bold experiment at the intersection of philanthropy and digital entertainment.
By harnessing the enthusiasm, creativity, and reach of the gaming community, Save the Children hopes to deliver vital resources to children in need, while simultaneously reshaping how charitable giving is perceived and practiced in the modern age.