This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a two‑day live event titled Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the worldwide gaming community, a sector that has shown a remarkable capacity for charitable engagement. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that Save Point was "born from a wider desire to engage more with the gaming community." She emphasized that the event offers a new avenue for supporters who might not be able to take part in traditional physical challenges, such as marathons or charity walks. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter explained.
By leveraging the interactive and social nature of video games and livestream platforms, the charity hopes to attract a diverse audience of gamers, streamers, and their followers, turning playtime into a powerful fundraising engine. The charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously raised over £5,000 for Save the Children earlier in the year. This partnership illustrates the growing trend of individual creators using their platforms to champion social causes. Baxter noted that the collaboration is just the beginning of a longer‑term strategy to build lasting relationships with influencers in the gaming space.
"It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a first‑time venture for the organization, Baxter highlighted the event’s potential as a learning laboratory.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she added. The insights gathered—from audience engagement metrics to donation patterns—will inform future campaigns, allowing Save the Children to refine its approach and maximize impact. Baxter described gamers and streamers as "unsung heroes of fundraising," praising the gaming sector for "setting a new, innovative standard" in charitable support.
She pointed out that many gamers share a love for storytelling, imagination, and the escapism that video games provide. By channeling that passion into real‑world change, the community demonstrates how entertainment can be harnessed for social good. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," Baxter said.
Save Point is part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign seeks to shift the focus of the holiday season from material gifts to essential supplies for children in crisis. Millions of youngsters around the world will be awaiting crucial deliveries—food, medicine, warm clothing, and safe shelter—rather than toys. Baxter underscored this poignant contrast: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen.
But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026. Over the two days, participating gamers will stream their gameplay, interact with viewers, and encourage donations through integrated fundraising tools. Viewers can contribute directly through platform‑specific donation buttons, purchase virtual goods whose proceeds go to the charity, or join community challenges that unlock special in‑game rewards.
The event also includes a series of mini‑competitions, such as speed‑run challenges and collaborative multiplayer sessions, designed to keep the audience engaged and motivated to give. To join the initiative, individuals can register their interest via the Save the Children website. Once signed up, participants receive a toolkit that includes guidelines for setting up a livestream, tips for promoting the event on social media, and resources that explain the impact of each donation tier.
The organization will also provide technical support and promotional assets to help creators produce high‑quality streams that resonate with their audiences. Beyond the immediate fundraising goal, Save Point aims to foster a sense of community among gamers who share a commitment to humanitarian causes. By creating a recurring platform where play and philanthropy intersect, Save the Children hopes to cultivate a new generation of advocates who view gaming not just as entertainment but as a vehicle for positive change. The charity envisions future editions of Save Point expanding to include larger tournaments, collaborations with game developers for exclusive in‑game items, and partnerships with other nonprofits to broaden the reach of each campaign.
In summary, Save Point represents an innovative blend of digital culture and charitable action. It offers an accessible, engaging alternative to traditional fundraising events, taps into the creativity and generosity of the gaming community, and aligns with the urgent mission of delivering life‑saving supplies to children in need this Christmas.
By turning screens into a conduit for compassion, Save the Children is charting a new path for how nonprofits can mobilize support in the digital age.