This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, an event dubbed "Save Point," which will blend video‑game play with live streaming to raise money for children in need. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
"We wanted a way to reach gamers not just as occasional donors but as active participants in our mission," Baxter said. "Save Point gives us a platform to engage both established partners and individual supporters who might not be able to take part in traditional challenges like marathons. It’s a more inclusive format that showcases the unique contributions a different kind of supporter can make." To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, a content producer who earlier in the year helped the charity raise more than £5,000 through his own channels. Baxter emphasized that this partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers, influencers, and streaming personalities beyond the two‑day fundraiser.
"If we can introduce more people in this vibrant community to the work we do and why it matters, that would be a massive win," she explained. "I’ll consider the event a triumph if, after it ends, we have a fresh cohort of supporters who are excited to game for Save the Children again because of the positive experience they had with us." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team anticipates a steep learning curve. "There are countless learning opportunities embedded in this event," Baxter noted.
"The feedback we gather will be priceless and will help us design even bigger, more impactful gaming events year after year." Baxter also praised gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming world is carving out a new, innovative standard for charitable support. She highlighted the shared values among gamers—love of narrative, imagination, and the thrill of escaping into new digital realms—and how those passions can be harnessed for tangible, real‑world change. "When we channel our enthusiasm for play into a force for lasting impact, we demonstrate just how powerful the gaming community can be," she said. "It’s about turning the joy of gaming into a catalyst for delivering essential aid to children who need it most." Save Point forms part of the broader "The One Delivery That Matters" campaign, which is slated to launch in November 2026.
The campaign aims to shift public attention from the typical holiday gifts to the critical supplies that many children will be awaiting this Christmas—items such as nutritious food, vital medicines, warm clothing, and safe shelter. "Anything you can imagine being delivered to your doorstep with a tap of a screen is possible for many consumers," Baxter remarked. "But for millions of children this season, the deliveries they’re hoping for aren’t toys or sweets—they’re life‑saving provisions that protect their health and future." The Save Point event is scheduled for December 5‑6, 2026.
Participants will be able to sign up via a dedicated registration link, where they will receive guidance on setting up their own fundraising livestreams, choosing donation incentives, and promoting the cause to their audiences. By merging the excitement of interactive gaming with the reach of live streaming, Save the Children hopes to tap into a demographic that is both passionate and digitally connected. The organization believes that this innovative approach will not only generate significant funds but also foster a community of advocates who understand the power of play as a vehicle for social good.
In addition to the main livestreams, the charity plans to host a series of side events, including charity speed‑run marathons, in‑game challenges, and collaborative multiplayer sessions where viewers can donate to unlock new levels or special content. These activities are designed to keep audiences engaged throughout the two‑day window and encourage repeated contributions. The partnership with TheKapFantastic will feature exclusive charity streams where the creator interacts with fans, shares personal stories about why the cause matters, and highlights the tangible impact of each donation.
Viewers will have the opportunity to see real‑time updates on how funds are being allocated to deliver food parcels, medical kits, and winter clothing to children in crisis‑affected regions. Save the Children’s leadership is optimistic that Save Point will set a precedent for future digital‑first fundraising initiatives. By measuring metrics such as total funds raised, viewer engagement, and post‑event supporter retention, the charity aims to refine its strategy and expand its footprint within the gaming ecosystem. Ultimately, the goal is simple yet profound: to transform the collective power of gamers and streamers into a lifeline for children facing hardship during the holiday season.
Through innovative storytelling, immersive gameplay, and community‑driven generosity, Save Point aspires to deliver not just gifts, but hope and security to those who need it most.