This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, a live‑streaming event dubbed “Save Point.” The initiative is designed to tap into the vibrant world of video games and the enthusiastic audiences that follow them, offering a fresh avenue for supporters to contribute to the charity’s mission. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted to create something that resonated with gamers and streamers, not just as a one‑off donation drive but as a genuine partnership,” she explained. “Many people can’t run a marathon or climb a mountain, but everyone can pick up a controller or start a stream.
Save Point gives us a more inclusive platform where a wider range of supporters can get involved.” The event will see Save the Children join forces with popular online creator and streamer TheKapFantastic, who has already demonstrated his commitment to the cause by raising over £5,000 earlier in the year. Baxter highlighted that this collaboration is just the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and their audiences. “Our goal is to keep the conversation going after the event ends.
If we can introduce more people in the gaming sphere to the work we do and why it matters, we’ll have built a sustainable network of allies who are eager to support us again in the future,” she said. Baxter stressed that the success of Save Point will be measured not only by the amount of money raised but also by the new community of supporters it cultivates. “If we walk away with a fresh crew of gamers who want to keep playing for a cause, that would be a massive win,” she noted.
“The feedback we gather will be crucial, as this is our first foray into this type of fundraiser. It will help us refine and expand future gaming‑centric events, making them bigger and more impactful each year.” In her view, gamers and streamers are the "unsung heroes of fundraising," and she believes the gaming industry is setting a "new, innovative standard" for charitable giving. "There’s a shared love among gamers for storytelling, imagination, and escaping into new worlds through play. When we channel that passion into real‑world change, we showcase just how powerful the gaming community can be," Baxter asserted.
Save Point forms part of the larger "The One Delivery That Matters" campaign, which launches in November 2026. This broader initiative aims to shift the focus of the holiday season from traditional gifts to essential supplies for children in need. Baxter explained, "While many of us think of delivering a package with a click of a button, for millions of children this Christmas, the deliveries they’re waiting for are food, medicine, warm clothing, and safe shelter—not toys or sweets.
Those basic necessities can literally save lives and protect childhoods." The two‑day event is scheduled for December 5‑6, 2026. Participants can sign up to take part in the fundraiser, receive guidance on setting up a livestream, and learn how to encourage their own audiences to donate.
The charity hopes that by merging the excitement of gaming with the generosity of its community, Save Point will generate significant funds and raise awareness about the urgent needs of children worldwide. Beyond the immediate financial goals, Save Point is intended to serve as a learning platform for Save the Children.
Baxter highlighted that the insights gathered—from viewer engagement metrics to donor behavior—will inform the design of future campaigns. "We’re treating this as a pilot," she said.
"The data we collect will help us understand what works, what resonates with gamers, and how we can scale up our efforts. It’s about building a sustainable model where gaming and philanthropy reinforce each other." The partnership with TheKapFantastic also underscores the importance of authentic influencer involvement. Having already proven his dedication by raising substantial funds, TheKapFantastic brings credibility and a ready-made audience to the cause.
Baxter added, "When a streamer who genuinely cares about the mission uses their platform, it inspires trust among viewers. That authenticity translates into higher engagement and, ultimately, more donations." In summary, Save the Children’s Save Point represents a strategic pivot toward modern, digital fundraising methods that align with the interests of younger donors.
By leveraging the storytelling power of games, the reach of live streaming, and the passion of the gaming community, the charity aims to deliver vital supplies to children who need them most during the festive season. The event promises to be both a charitable milestone and a blueprint for future collaborations between the nonprofit sector and the ever‑expanding world of interactive entertainment.