This holiday season, Save the Children is set to roll out its very first gaming‑centric and live‑streaming fundraising initiative, aptly named "Save Point." The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, a demographic that has shown remarkable enthusiasm for charitable causes. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the idea for Save Point was "born from a wider desire to engage more with the gaming community." She emphasized that the event offers a new avenue for supporters, both as corporate partners and as individual gamers, to get involved.
"Not everyone can run a marathon or climb a mountain, but a gaming marathon is far more accessible," Baxter explained. "It lets us highlight the diverse ways people can contribute, showing that a different type of supporter can make a huge impact just as effectively." To bring the event to life, the charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year.
This partnership exemplifies the charity’s strategy of collaborating with influential voices in the gaming space to amplify its message and fundraising potential. Baxter expressed a strong desire to continue nurturing relationships with gamers and streamers long after the event concludes. "It would be incredible to reach more people in this community with information about the work we do and why it matters," she said.
"I’ll consider the event a massive success if we walk away with a fresh crew of supporters who want to game for us again because of the experience they’ve had." She also highlighted the learning curve associated with this new format. "There are a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted.
The insights gathered will inform future campaigns, allowing the charity to refine its approach and maximize impact. Describing gamers and streamers as the "unsung heroes of fundraising," Baxter pointed out that the gaming sector is "setting a new, innovative standard" for charitable support.
She elaborated on the cultural traits that make gamers ideal partners for social good: "There is an understanding among game‑lovers that we are a group of people who love stories, imagination, and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we’re demonstrating just how powerful and impactful the gaming community can be." Save Point forms part of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026. This campaign aims to shift the narrative around the holiday season for millions of children who will be awaiting essential deliveries—such as nutritious food, vital medicines, warm clothing, and safe shelter—rather than traditional presents.
Baxter underscored this point, stating, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026. Participants will have the opportunity to register their interest, receive guidance on setting up a fundraising livestream, and join a global community of gamers united by a common purpose.
By leveraging the interactive nature of live streaming, the charity hopes to create a dynamic fundraising environment where viewers can donate in real time, engage with the streamer, and learn more about the cause. In addition to the core fundraising activities, Save Point will feature a series of mini‑challenges, giveaways, and collaborative gameplay sessions with other prominent creators. These elements are designed to keep audiences entertained while reinforcing the message that every contribution, no matter how small, helps deliver essential supplies to children in need.
The initiative also seeks to educate the gaming audience about the broader humanitarian work of Save the Children. Throughout the livestreams, Baxter and her team plan to share stories from the field, highlight the impact of previous deliveries, and illustrate how donations directly translate into life‑changing resources for vulnerable children. By integrating the excitement of gaming with the urgency of humanitarian aid, Save Point aspires to set a precedent for future charitable events in the digital age. The charity hopes that the success of this inaugural fundraiser will pave the way for larger, more ambitious collaborations with the gaming industry, ultimately creating a sustainable pipeline of support for children worldwide.
If you’re interested in joining the cause, you can sign up through the provided link, which will supply you with all the necessary details to launch your own fundraising stream. Whether you’re a seasoned streamer or a casual gamer looking to make a difference, Save Point offers a unique platform to turn your passion for play into tangible help for children who need it most.