Marketing Your Game: A Reluctant Developer's Guide to Standing Out in a Crowded Market

Academy July 23, 2024

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24.04.2026, 12:17
Xbox Removes Call of Duty from Game Pass: A Strategic Move

Xbox recently announced that Call of Duty will no longer be included in Game Pass Ultimate at launc…
23.12.2025, 09:00
Unveiling the 2025 Gaming Landscape: A Year in Review

As the gaming industry takes a break for the holiday season, we revisit our cherished traditions th…
21.10.2025, 12:25
European Game Industry Faces Significant Job Insecurity, with Over 26% of Professionals Laid Off in the Past Year

More than a quarter of European game developers have experienced layoffs in the past year, with 10.…
10.07.2025, 19:56
Nintendo Announces End of Switch Game Voucher Program

The Switch Game Voucher service will be discontinued by Nintendo. As of January 30, 2026, at 11:59p…
17.12.2024, 12:28
UK Video Game Sales Experience a Decline on Black Friday

The UK video game market witnessed a significant decline in sales during November, with just over t…

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08.10.2026, 13:58
Mixtape Secures Triple Honors at the 2026 Australian Game Developer Awards, Including Game of the Year

The 2026 Australian Game Developer Awards have announced their winners, and the spotlight shines br…
08.10.2026, 13:00
Safe In Our World Unveils "Four Billion Players" Initiative to Expand Mental‑Health Resources for Gamers

Safe In Our World, a nonprofit dedicated to mental‑health advocacy within the gaming community, has…
08.10.2026, 13:00
NBA 2K27 Leads US August Sales Charts, Ranks as Third Highest‑Selling Game of 2026

NBA 2K27 claimed the number‑one position on the United States sales charts for August, securing its…
08.10.2026, 12:18
Xbox Unveils New XP Division to Drive Transmedia Spin‑offs Across Film, Television, and Theme Parks

Xbox has introduced a brand‑new business unit called the XP division, whose sole purpose is to exte…
08.10.2026, 12:18
Xbox Unveils New XP Division to Drive Transmedia Spin‑offs Across Film, TV, and Theme Parks

Xbox has introduced a fresh business unit called XP, whose sole purpose is to expand its beloved fr…

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07.10.2026, 14:00
How to Operate an Indie Game Studio: Part 2 – Shaping Your Future

In the previous installment we broke down what a game studio actually is and explored how its core …
07.10.2026, 14:00
Guidelines for Steering an Indie Game Studio: Part Two – Shaping Your Future

In the previous installment we broke down what constitutes a game studio and explored how pinpointi…
30.09.2026, 14:00
How to Operate an Indie Game Studio: Part 1 – Defining the Studio

Creating video games is a demanding endeavor. The reality for most independent studios is that they…
25.09.2026, 12:00
"Crowdfunding is essentially a marketing and community effort" – Essential insights for developers planning a Kickstarter game launch in 2026

Even though the era of game studios pulling in eye‑popping sums on Kickstarter may feel behind us, …
25.09.2026, 12:00
"Crowdfunding is essentially a marketing and community effort" – Key Insights for Game Developers Considering Kickstarter in 2026

Even though the era of massive, headline‑grabbing Kickstarter campaigns for video games may be fadi…